Rolex Datejust 31 31 mm 278289RBRPSP White Gold Pink

The Rolex Datejust is the archetype of the classic dress watch, introduced in 1945 as the first self-winding wristwatch to display the date in a window at 3 o'clock — a hallmark that defined an era. Across decades and countless iterations, the Datejust has remained Rolex's most enduring and recognizable collection, worn by world leaders, artists, and discerning collectors alike. The Datejust 31 occupies a refined middle ground in the lineup, offering a 31mm case diameter that suits a wide range of wrists and translates as confidently on its own merits as it does alongside larger sport references.

The reference 278289RBRPSP represents the Datejust 31 in its most glamorous configuration. The case and bracelet are crafted from 18k white gold, a material that delivers a cool, brilliant luster and resists tarnish beautifully over time. White gold pairs naturally with the diamond-set bezel, which encircles the dial with precisely set stones that catch light from every angle — a detail Rolex executes with the gemological rigor you expect from a house that sets its own stones in-house.

The pink dial is the emotional centerpiece of this reference. Rolex produces its dials with meticulous attention to color consistency and finish, and the warm, feminine tone of the pink dial on the 278289RBRPSP creates a striking yet sophisticated contrast against the icy brilliance of the white gold case and diamond bezel. Whether adorned with applied hour markers or indexes, the dial maintains the clean, legible layout that has made the Datejust a trusted companion for everyday wear.

Powering the watch is a Rolex automatic movement, the trusted self-winding caliber family that underpins the Datejust 31 line. Rolex movements are manufactured entirely in-house and are certified as Superlative Chronometers by Rolex's own standards, meaning they exceed the precision requirements of the Official Swiss Chronometer Testing Institute (COSC). The movement winds via the Perpetual rotor, so regular wear keeps the watch running without the need for manual winding. The case also carries a water resistance rating of 100 meters (330 feet), a practical assurance of durability rarely found in watches of this level of ornamentation.

The President bracelet is itself an iconic design element, introduced by Rolex in 1956 and originally reserved exclusively for the Day-Date collection before becoming available on select Datejust references. Its distinctive semi-circular three-piece links are crafted entirely from white gold on this reference, delivering a supple, substantial feel on the wrist that is instantly recognizable. The hidden clasp maintains the bracelet's clean visual flow from every angle.

At Bizak & Co., we specialize in sourcing exceptional Rolex references that are difficult to find through conventional retail channels. The Datejust 31 ref. 278289RBRPSP is a compelling buy for collectors seeking a white gold Rolex with diamonds for sale in the pre-owned or secondary market — a watch that holds its appeal across seasons and occasions. Browse our current inventory at bizakandco.com or reach out directly to our team for pricing, condition details, and to secure this reference before it moves on.