Rolex Datejust 31 31 mm 278344RBRARVIDO Steel/White Gold/Diamonds Aubergine

The Rolex Datejust 31 reference 278344RBRARVIDO is among the most jewel-forward expressions of the Datejust family, pairing Oystersteel and 18k white gold construction with an aubergine dial, a diamond-set domed bezel, and the enduring Oyster bracelet. At 31mm it occupies the ideal middle ground between the classic 28mm Lady-Datejust and the full-size 36mm, making it a versatile and genuinely wearable luxury timepiece for a wide range of wearers.

The Datejust lineage stretches back to 1945, when Rolex introduced the world's first self-winding wristwatch to display the date in a magnified window at 3 o'clock. That Cyclops lens, the fluted or set bezel, and the Oyster bracelet became defining signatures that have remained in continuous production ever since, making the Datejust the most recognizable dress watch on the planet and a true pillar of the Rolex catalog.

The dial of the 278344RBRARVIDO is finished in aubergine, a deep eggplant purple that shifts subtly under different lighting conditions, appearing almost burgundy in warm light and closer to violet under cool daylight. The Roman VI hour marker is rendered in diamonds, punctuating the dial and adding scintillating contrast against the rich ground color. The combination of the aubergine tone with the white gold and diamond bezel gives this reference a couture sensibility that photographs dramatically and wears even better.

The domed bezel is set in 18k white gold and pavé-set with round brilliant diamonds, a design choice that amplifies the watch's presence without overwhelming the clean architecture of the dial. Rolex's gem-setting standards are among the most rigorous in the industry, requiring each stone to meet strict criteria for cut, color, and clarity before it is approved for use. The result is a bezel that catches light from every angle and complements the diamond dial marker with cohesion rather than excess.

Powering the watch is a Rolex automatic movement, providing the reliable, self-winding performance that collectors worldwide associate with the Datejust line. The case and bracelet are constructed in Rolex's proprietary Oystersteel alongside 18k white gold, a pairing that delivers both everyday resilience and genuine precious-metal prestige. The Oyster bracelet is secured by Rolex's deployant clasp system, ensuring a secure and comfortable fit whether worn for a formal occasion or daily.

Bizak and Co. specializes in sourcing exceptional pre-owned and unworn luxury timepieces, and the Rolex Datejust 31 278344RBRARVIDO is a prime example of the caliber we offer. Whether you are buying your first Rolex or adding a gem-set statement piece to an established collection, this reference delivers on every front: heritage, craftsmanship, and visual impact. Reach out to our team at bizakandco.com to learn more, request additional images, or secure this Datejust 31 for sale before it finds a new home.