Rolex Datejust 31 31 mm 278344RBRPVIDO Steel/White Gold/Diamonds Pink

The Rolex Datejust is widely regarded as the archetype of the classic dress watch, and few references illustrate that pedigree more beautifully than the Datejust 31 ref. 278274RBRPVIDO. Introduced as part of Rolex's 31mm mid-size collection, the Datejust 31 sits perfectly between the 28mm and 36mm expressions, offering a versatile case diameter that flatters a broad range of wrists. Since its debut in 1945, the Datejust has been synonymous with timeless elegance, groundbreaking engineering, and a distinctive date window positioned at 3 o'clock — a hallmark that has remained essentially unchanged for nearly eight decades.

The case of the 278344RBRPVIDO is constructed in Rolex's proprietary Oystersteel, a 904L stainless steel alloy renowned for its exceptional corrosion resistance and brilliant polish, combined with 18k white gold on the bezel and crown guard areas. At 31mm in diameter, the Oyster case is both robust and refined, its integrated lugs and finely brushed and polished surfaces reflecting Rolex's meticulous hand-finishing standards. The Oyster case also provides meaningful water resistance, protecting the automatic movement within during everyday activities.

The dial of this reference is the centerpiece of its allure: a sumptuous pink hue adorned with diamond hour markers — with a distinctively styled Roman numeral VI — that catch the light with every movement of the wrist. The pink and diamond combination creates a feminine yet bold visual statement, one that sits confidently in the tradition of Rolex's most celebrated gem-set dials. The 18k white gold domed bezel is set with a continuous row of round brilliant-cut diamonds, encircling the dial and amplifying its brilliance from every angle.

Power comes from a Rolex automatic movement, the brand's hallmark of self-winding reliability and precision. Rolex movements are manufactured entirely in-house, regulated to chronometer-grade accuracy certified by the COSC, and assembled to tolerances that ensure decades of dependable performance. The Oyster bracelet — Rolex's most iconic and versatile bracelet design — completes the watch, its three-link construction offering both security and elegance whether worn on a casual afternoon or at a formal evening occasion.

For collectors and enthusiasts seeking to buy this Rolex Datejust 31 278344RBRPVIDO online, Bizak and Co. represents an outstanding destination. As a trusted luxury watch dealer, Bizak and Co. offers expert guidance, transparent sourcing, and a curated inventory of pre-owned and unworn Rolex timepieces. Please note that Bizak and Co. is not an authorized Rolex dealer. We invite you to contact our team to inquire about this reference, confirm current availability, and experience the Bizak standard of service.