Rolex Datejust 31 31 mm 278344RBRWRO Steel/White Gold/Diamonds White

Name: Rolex Datejust 31 31 mm 278344RBRWRO Steel/White Gold/Diamonds White
Brand: Rolex
SKU: 278344RBRWRO
Price: 12089.0 USD
Availability: InStock

$12,089.00 ~~$12,999.00~~

*As with all fine timepieces, prices and availability are subject to market conditions and do not constitute a binding agreement.

By Rolex

Sell or Trade

By appointment only in Miami Beach
100% Certified Authentic
Bizak & Co. Warranty

Speak with a Bizak & Co. specialist about this piece

WhatsApp|Call or Text

The Rolex Datejust 31 ref. 278344RBRWRO is a 31mm two-tone timepiece crafted in Oystersteel and 18k white gold, featuring a white Roman dial and a luminous diamond-set white gold domed bezel. Completing the look is Rolex's classic Oyster bracelet, making this reference one of the most refined mid-size Datejust configurations available.

What sets the 278344RBRWRO apart is the seamless interplay of steel's durability, white gold's brilliance, and the sparkling diamond bezel that elevates it from everyday elegance to special-occasion luxury. Contact Bizak & Co. today to learn more or to buy this stunning Rolex Datejust 31 online.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

The Rolex Datejust is one of the most enduring and recognizable watch designs in horological history, having debuted in 1945 as the first self-winding wristwatch to display the date in a window on the dial. Over eight decades, Rolex has continuously refined the Datejust family, and the 31mm size occupies a particularly versatile position in the lineup — substantial enough to read with authority on the wrist yet refined enough to complement both casual and formal attire.

The reference 278344RBRWRO represents a pinnacle expression of the Datejust 31. The case is constructed from a combination of Oystersteel — Rolex's proprietary 904L stainless steel alloy, prized for its exceptional corrosion resistance and mirror-polish potential — and 18k white gold, whose cool silvery luster brings an unmistakable sense of luxury to the two-tone architecture. At 31mm, the case strikes an ideal balance for wearers who prefer a timepiece with presence without veering into oversized territory.

The white Roman numeral dial is a study in classic watchmaking aesthetics. Roman numerals have long been associated with the dressier, more traditional side of the Datejust family, lending the dial a stately legibility that pairs effortlessly with both the white gold elements and the brilliant diamond bezel. The result is a coherent design language where every element — metal, stone, and printed index — reinforces a singular vision of understated glamour.

Encircling the dial is a white gold domed bezel pavé-set with diamonds, which transforms the 278344RBRWRO into something that reads as fine jewelry as much as a precision instrument. The diamond bezel catches and refracts light dynamically, ensuring the watch draws the eye even in low-light environments. Paired with Rolex's iconic Oyster bracelet — a three-link design renowned for its robustness, comfort, and seamless integration with the case — the overall wrist presence is polished and cohesive from every angle.

Powering the watch is a Rolex automatic movement, delivering the reliable self-winding performance the brand is celebrated for worldwide. The Oyster case construction provides water resistance to 100 meters (330 feet), meaning this is far more than a decorative piece — it is a fully capable everyday luxury watch that can accompany an active lifestyle without compromise.

At Bizak & Co., we specialize in sourcing and presenting exceptional pre-owned and new luxury timepieces, and the Rolex Datejust 31 ref. 278344RBRWRO exemplifies the caliber of watch we are proud to offer. Whether you are adding a cornerstone piece to a growing collection or seeking a meaningful gift, this reference delivers unmatched heritage, craftsmanship, and enduring value. Reach out to our team at bizakandco.com to inquire, and let us help you acquire this remarkable Rolex with confidence.

Reference Number 278344RBRWRO

Model Family Datejust 31

Movement Automatic

Case Material Two-Tone

Bracelet Material Two-Tone

Dial White Roman dial

Case Dimension 31mm

Year 2025

Condition Brand New

Box & Papers Full Set

1. What makes the Rolex Datejust 31 ref. 278344RBRWRO special?
The 278344RBRWRO combines Oystersteel and 18k white gold construction with a diamond-set white gold domed bezel, creating a watch that blends sports-watch durability with fine-jewelry aesthetics. Its white Roman numeral dial adds a classically elegant touch that distinguishes it from simpler Datejust configurations. This combination of materials, stones, and dial design makes it one of the most sought-after mid-size Datejust references.

2. What movement powers the Rolex Datejust 31 278344RBRWRO?
This reference is equipped with a Rolex automatic movement, delivering self-winding convenience and the precision that Rolex is globally renowned for. The Oyster case construction ensures the movement is well protected against dust, water, and everyday shocks. While we defer to Rolex's official specifications for detailed caliber information, buyers can trust the reliability inherent in every Rolex automatic watch.

3. What is the case size of the Datejust 278344RBRWRO?
The Rolex Datejust 278344RBRWRO has a 31mm case diameter, placing it in Rolex's mid-size Datejust category. This size is versatile and flattering across a broad range of wrist sizes, offering a noticeable presence without feeling oversized. It is a popular choice for those who want something more substantial than the 28mm but more refined than the 36mm or 41mm models.

4. Is the Rolex Datejust 31 278344RBRWRO suitable for everyday wear?
Absolutely — the Datejust 31 is built on Rolex's Oyster platform, which provides water resistance to 100 meters (330 feet) and exceptional case integrity for daily use. The Oystersteel and white gold construction is highly durable, and the Oyster bracelet is designed for long-term comfort and resilience. While the diamond bezel elevates it toward special-occasion elegance, it is fully capable of being worn every day.

5. What are the dial and bezel details on the 278344RBRWRO?
The dial features a white finish with Roman numeral hour markers, a design choice that evokes the dress-watch heritage of the Datejust family. The bezel is crafted in 18k white gold and set with a continuous run of brilliant-cut diamonds in a domed profile, adding a jeweled dimension to the watch. Together, the white dial and diamond bezel create a bright, cohesive aesthetic that feels simultaneously sporty and luxurious.

6. How can I buy the Rolex Datejust 31 278344RBRWRO from Bizak & Co.?
You can browse and inquire about the Rolex Datejust 31 ref. 278344RBRWRO directly at bizakandco.com, where our team is ready to assist with pricing, condition details, and any questions you may have. Bizak & Co. is a dedicated luxury watch dealer committed to transparency and buyer confidence, though please note we are not an authorized Rolex dealer. Contact us through the website to start the conversation and secure this exceptional timepiece.

Certified Authenticity

Each watch we sell comes with original box & papers.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Every watch is checked by us before shipping.

5 Years Warranty

Every watch you buy from us is backed by our 5-year warranty—because luxury should come with long-term peace of mind.

If anything goes wrong mechanically due to a manufacturing issue, we’ll take care of it. No stress. No surprises.

Because trust isn’t built in a transaction—it’s built over time.

90 Day Return Policy

Our costumers trust us and we trust them. That's why we're boldly presenting the best return policy in the industry.

We take all the risk so you don't have to.

Signature personal delivery service

For high-value orders, we offer our exclusive Signature Personal Delivery—where one of our team members personally flies out to hand-deliver your watch.

Because some pieces deserve more than just shipping—they deserve a handshake.