Rolex Datejust 31 31 mm 278384RBRPDO Steel/White Gold/Diamonds Pink

The Rolex Datejust is one of the most enduring icons in watchmaking history, introduced in 1945 as the first self-winding wristwatch to display the date in a window on the dial — a genuine industry first. More than seven decades later the Datejust name still represents the pinnacle of classical elegance fused with Swiss mechanical precision, and the 31mm case size has become the definitive expression of that legacy for those who prefer a refined, mid-sized profile on the wrist.

Reference 278384RBRPDO sits at the pinnacle of the current Datejust 31 collection. The case and bracelet are crafted in Rolex's proprietary Oystersteel — a corrosion-resistant 904L stainless steel alloy found in very few industries outside of high-end watchmaking — accented by polished 18k white gold elements that frame the case with unmistakable luxury. The combination elevates the piece far above a standard steel sport watch while keeping it versatile enough for daily wear.

The dial on the 278384RBRPDO is a statement in itself: a rich pink ground set with diamonds that catch and scatter light at every angle. Pink dials have surged in desirability over the past several years and Rolex's execution here, with precisely set stones and a warm, confident hue, places this reference among the most sought-after in the Datejust family. Complementing the dial, the bezel is fully set with diamonds, creating a complete halo of brilliance around the 31mm Oyster case.

Powering the watch is Rolex's automatic movement, a self-winding caliber that exemplifies the brand's engineering standards, offering reliable, set-and-forget convenience. The Oyster case provides water resistance to 100 metres / 330 feet, meaning this is not merely a dress watch — it is a fully capable everyday companion that can handle real-world conditions without hesitation. The Oyster bracelet, with its three-link design and Rolex's refined clasp, ensures a secure, comfortable fit that complements both formal and casual attire.

Bizak & Co. is proud to offer this Rolex Datejust 31 reference 278384RBRPDO for sale online. Whether you are buying your first Rolex or adding a gem-set piece to a growing collection, this reference represents exceptional value and enduring desirability. Reach out to our team at bizakandco.com to inquire about this watch, request additional photos, or discuss purchase options — we are here to make your acquisition seamless and confident.