Rolex Datejust 31 mm 278240PNKRJ Steel/White Gold/Diamonds Pink

The Rolex Datejust is one of the most storied and recognizable watches in the world, a design that has graced wrists since 1945 and defined what a classic dress watch could be. The 31mm case size sits at the intersection of the brand's Lady-Datejust and full-size Datejust lines, offering a refined mid-size silhouette that flatters a wide range of wrists without sacrificing presence. Reference 278240PNKRJ represents this heritage at its most glamorous, pairing robust Oystersteel construction with white gold accents for a bi-material aesthetic that reads as both sporty and sophisticated.

The pink Roman numeral dial is the undeniable focal point of this reference. Blush and rose tones have long been associated with the Datejust family, and the Roman numeral hour markers lend a classically elegant character that Arabic indices simply cannot replicate. The interplay of the warm pink dial against the cool white gold and steel case creates a colour contrast that feels deliberate and luxurious, catching the eye without ever appearing garish.

Framing the dial is a custom diamond-set bezel, which elevates this particular example beyond the standard Datejust configuration. Diamonds catch ambient light from every angle, giving the watch an almost jewellery-like quality on the wrist. This kind of customisation is sought after by collectors and enthusiasts who want a timepiece that functions as a statement accessory as much as a precision instrument.

Powering the watch is a Rolex automatic movement, the self-winding mechanical engine that has been refined over decades to deliver the accuracy and reliability the brand is celebrated for. The watch carries a water resistance rating of 100 metres, meaning it handles the demands of daily life — splashes, rain, and light swimming — with complete composure. The Jubilee bracelet, a five-piece link design introduced alongside the very first Datejust in 1945, adds a finishing touch of supple elegance and remains one of the most comfortable metal bracelets in watchmaking.

For collectors seeking a Rolex Datejust 31 for sale that combines femininity, sparkle, and lasting value, reference 278240PNKRJ is a compelling choice. The mid-size case, the pink Roman dial, and the diamond bezel create a configuration that is simultaneously timeless and on-trend. Bizak & Co. invites you to explore this reference and reach out directly — our team is ready to answer questions, provide additional images, and guide you through a confident purchase of this exceptional Rolex Datejust 31 online.