Rolex Datejust Lady 31 31 mm 278240BDJ Steel/White Gold/Diamonds Blue

The Rolex Datejust is one of the most recognizable and historically significant watch references ever produced, and the Lady 31 interpretation — reference 278240BDJ — represents the modern evolution of that legacy in a 31mm case perfectly sized for a broad range of wrists. Introduced as a midsize offering that bridges the classic 28mm Lady-Datejust and the full 36mm Datejust, the 31mm collection gives wearers a bold yet refined presence without sacrificing femininity or elegance. This particular reference, 278240BDJ, is among the most desirable configurations in the current lineup.

The case and bracelet of the 278240BDJ are constructed in a combination of stainless steel and white gold, a pairing that delivers the durability of Rolex's Oystersteel alongside the cool luminosity of white gold accents. The iconic five-link Jubilee bracelet — one of Rolex's most beloved and comfortable bracelet designs — completes the wrist feel with a supple, articulated drape that has been refined over decades. The result is a watch that wears with remarkable comfort for extended daily use.

The dial is finished in a captivating blue tone set with diamonds, giving the 278240BDJ its unmistakable visual signature. Blue dials have enjoyed enduring popularity among Rolex collectors for their versatility — reading as both formal and casual depending on the light — and the diamond hour markers elevate that base to something genuinely luxurious. Paired with the custom diamond-set bezel, the overall effect is one of considered, restrained opulence rather than excess.

Powering the watch is a Rolex automatic movement, delivering the precision and reliability that collectors worldwide have trusted for generations. Rolex's self-winding movements are renowned for their robustness and accuracy, and this reference benefits from all the engineering refinement that the manufacture brings to its Lady 31 collection. The result is a watch that not only looks exceptional but performs with the dependability expected of any serious timepiece.

For collectors and buyers seeking a Rolex Datejust Lady 31 278240BDJ for sale, Bizak & Co. offers a trusted, knowledgeable purchasing experience. Whether you are buying online or reaching out directly, the team at Bizak & Co. is ready to provide detailed information, additional photographs, and guidance to ensure you acquire exactly the right watch. This reference is a compelling choice for anyone seeking a diamond-set Rolex that will hold its appeal and value for years to come.