Rolex Day-Date 36 36 mm 118389SJDO White Gold/Diamonds Silver

Name: Rolex Day-Date 36 36 mm 118389SJDO White Gold/Diamonds Silver
Brand: Rolex
SKU: 118389SJDO
Price: 52080.0 USD
Availability: InStock

$52,080.00 ~~$56,000.00~~

*As with all fine timepieces, prices and availability are subject to market conditions and do not constitute a binding agreement.

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The Rolex Day-Date 36 reference 118389SJDO is a 36 mm presidential dress watch crafted in 18k white gold, featuring a diamond-set case and bezel paired with a silver diamond dial on an Oyster bracelet. This configuration represents the Day-Date at its most opulent, combining white gold's cool luminosity with the brilliance of factory-set diamonds across every surface that frames the dial.

Reference 118389SJDO stands out as one of the most lavishly appointed executions in the entire Day-Date catalogue, making it a statement piece for collectors who demand the highest level of Rolex craftsmanship. Contact Bizak & Co. today to inquire about availability, pricing, and how to purchase this extraordinary timepiece online.

Compare it across every Day-Date 36 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Day-Date has carried the title of the world's foremost prestige watch since its introduction in 1956, when it became the first wristwatch to display the full day of the week spelled out in a window at 12 o'clock alongside the date at 3 o'clock. Worn by heads of state, royalty, and industry leaders across seven decades, the Day-Date is universally recognized as a symbol of achievement. The 36 mm case size is the original and historically definitive diameter for this model, maintaining the proportions that made the Day-Date an icon before oversized watches became fashionable.

Reference 118389SJDO represents the Day-Date 36 dressed to the absolute pinnacle of Rolex's gem-setting art. The case is crafted entirely in 18k white gold, a material that Rolex alloys and finishes in-house to exacting standards, and every surface of that case is set with diamonds by Rolex's own trained gemologists. The diamond-set bezel frames a silver dial that itself features diamond hour markers, creating a watch that is as much a jewel as it is an instrument of precision timekeeping.

The Oyster bracelet on this reference is also executed in 18k white gold, providing structural integrity and a secure fit while complementing the diamonds and polished white gold of the case. The Oyster architecture—patented by Rolex and refined over generations—ensures the bracelet lies flat against the wrist with no flex or rattle, a hallmark of quality that distinguishes a genuine Rolex from all imitations. The overall effect on the wrist is one of cool, icy brilliance that photographs dramatically in any light.

Powering the 118389SJDO is an automatic movement, as is standard across the Day-Date 36 line, regulated and certified to Rolex's famously tight tolerances. The movement winds itself through the natural motion of the wearer's wrist via Rolex's Perpetual rotor system, requiring no manual winding under normal daily use. This combination of mechanical self-sufficiency and decorative extravagance is precisely what defines the Day-Date's unique position in horology.

Buying the Rolex Day-Date 36 reference 118389SJDO from Bizak & Co. means working with a specialist dealer whose expertise in luxury timepieces ensures you receive an authentic, carefully vetted example. Bizak & Co. is not an authorized Rolex dealer, and this watch is offered on the pre-owned or grey market, often representing compelling value compared to retail for a discontinued or highly allocated configuration. Reach out to the Bizak & Co. team at bizakandco.com to ask questions, request additional images, or move forward with your purchase of this extraordinary diamond Day-Date.

Reference Number 118389SJDO

Model Family Day-Date 36

Movement Automatic

Case Material White Gold

Bracelet Material White Gold

Dial Silver diamond dial

Case Dimension 36mm

Year 2025

Condition Brand New

Box & Papers Full Set

1. What makes the Rolex Day-Date 36 reference 118389SJDO special?
Reference 118389SJDO is one of the most heavily jeweled configurations in the Day-Date 36 family, featuring a diamond-set case, diamond-set bezel, and a silver diamond dial all in 18k white gold. This level of gem-setting is performed in-house by Rolex's own gemologists, ensuring consistent quality and factory provenance. It is as much a fine jewelry piece as it is a precision Swiss watch.

2. What movement powers the Rolex Day-Date 36 118389SJDO?
The Day-Date 36 118389SJDO is powered by an automatic, self-winding movement as is standard across the Day-Date 36 reference family. The Perpetual rotor winds the movement through the natural motion of the wearer, eliminating the need for manual winding under normal wear. Rolex manufactures and regulates its movements in-house to extremely tight accuracy standards.

3. What is the case size of the Rolex Day-Date 36?
As the name indicates, the Day-Date 36 measures 36 mm in diameter, which is the original and historically definitive size for this model since the Day-Date's launch in 1956. The 36 mm case sits elegantly on a wide range of wrist sizes and has never gone out of style. The case on the 118389SJDO is crafted in 18k white gold with diamonds set throughout.

4. Is the Rolex Day-Date 36 118389SJDO suitable for everyday wear?
The Day-Date 36 is built on Rolex's robust Oyster case architecture and is water resistant to 100 meters (330 feet), making it mechanically capable of daily wear. However, given the diamond-set case and bezel, many owners prefer to reserve this reference for special occasions, formal events, or settings where its extraordinary appearance can be fully appreciated. It is ultimately a personal choice based on lifestyle.

5. What are the dial and case materials on the 118389SJDO?
The dial on the 118389SJDO is silver and set with diamond hour markers, creating a reflective and brilliance-forward presentation. The case is 18k white gold with diamonds set into it, and the bezel is also diamond-set, making this one of the most gem-intensive references in the Day-Date catalogue. The Oyster bracelet is likewise in 18k white gold, ensuring material consistency throughout the watch.

6. Is the Rolex Day-Date 36 118389SJDO a good buy and how can I get one from Bizak & Co.?
The diamond Day-Date in white gold is a highly desirable and relatively rare configuration that commands strong collector interest, making it a compelling acquisition for those who appreciate both luxury jewelry and Swiss watchmaking. Bizak & Co. offers this reference through its online platform at bizakandco.com, where you can browse current inventory and contact the team directly. Reach out via the website to request additional details, photos, or to begin the purchase process.

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