Rolex Day-Date 40 228235-CHOSP Chocolate Diagonal Motif Index Fluted Rose Gold President - BRAND NEW

The Rolex Day-Date 40 has long occupied the highest rung of the Rolex catalog, born in 1956 as the world's first wristwatch to display both the date and the full day of the week spelled out in full. Worn by heads of state, visionaries, and cultural icons across seven decades, the Day-Date earned the unofficial title of the "President's Watch," a reputation that the modern 40mm generation—introduced with the 228235 family—carries forward with confidence and technical refinement. Reference 228235-CHOSP is a brand-new example offered by Bizak & Co. in its complete, factory-sealed presentation.

The 40mm Everose gold case of the 228235-CHOSP is crafted from Rolex's proprietary 18k Everose gold alloy, a formula developed in-house to resist fading and maintain its warm rose tone over a lifetime of wear. The polished and brushed surfaces catch light from every angle, while the overall 40mm diameter strikes a commanding yet elegantly proportioned presence on the wrist—large enough to read with authority, refined enough to suit even the most formal dress contexts.

The chocolate diagonal motif index dial of this reference is among its most captivating attributes. The rich, warm brown tone is elevated by a subtle diagonal texture that plays with ambient light, giving the dial depth and dimension that a plain lacquer surface simply cannot achieve. Applied index hour markers in rose gold echo the case and bracelet material perfectly, creating a monochromatic warmth that is unmistakably luxurious and cohesive.

Framing the dial is a fluted rose gold bezel—one of Rolex's most historic and prestigious bezel treatments. The precisely machined fluting reflects light in sharp, rhythmic intervals, adding a jewel-like brilliance to the watch's profile. Below, the iconic President bracelet in rose gold—a link design exclusive to the Day-Date—curves seamlessly around the wrist, its semi-circular three-piece links offering a comfort and solidity that remain unmatched in fine watchmaking. A concealed clasp preserves the bracelet's clean, uninterrupted lines.

Powering the watch is a Rolex-manufactured automatic movement, reflecting the brand's commitment to in-house excellence, precision, and long-term reliability. The movement carries Rolex's chronometer certification and is designed for decades of accurate, low-maintenance service—a point of reassurance for both daily wearers and collectors who appreciate mechanical integrity as much as aesthetics.

Purchasing the Rolex Day-Date 40 228235-CHOSP from Bizak & Co. means acquiring a brand-new, factory-complete example with its original box and papers, backed by the full manufacturer's warranty. Bizak & Co. is a trusted destination for discerning buyers looking to buy a new Rolex Day-Date online at the best price with confidence, transparency, and expert guidance. Reach out to our team to confirm availability, discuss pricing, or arrange a private viewing—this extraordinary reference will not remain available for long.