Rolex Day-Date 40 228235-CHOSP Chocolate Diagonal Motif Index Fluted Rose Gold President - BRAND NEW

The Rolex Day-Date has occupied the pinnacle of the Swiss watchmaker's catalog since its debut in 1956, becoming the first wristwatch to display both the date and the spelled-out day of the week on the dial. Reserved exclusively for precious-metal cases, it has never been produced in steel, making every reference an unambiguous statement of luxury. The 40mm Day-Date 40 line—introduced to succeed the classic 36mm Day-Date—broadens the wrist presence of this storied watch while preserving every element of its presidential heritage.

Reference 228235-CHOSP is built around an 18k Everose gold case measuring 40mm in diameter. Everose is Rolex's proprietary 18-karat rose-gold alloy, developed in-house and formulated to resist the fading and discoloration that can affect conventional rose-gold alloys over time. The case is finished to Rolex's exacting standards, with polished and satin surfaces flowing into the signature fluted bezel—here executed in matching Everose gold—that has been synonymous with the Day-Date since the collection's earliest years.

The dial of the 228235-CHOSP is the defining element that sets this configuration apart: a deep chocolate tone overlaid with a diagonal motif that catches light at shifting angles, giving the surface an almost textile-like richness. Applied index hour markers in rose gold complement the overall monochromatic warmth of the piece, while the day and date windows at 12 and 3 o'clock are rendered in crisp white for instant legibility. The result is a dial that reads as both opulent and refined, never ostentatious.

Powering the Day-Date 40 is a Rolex manufacture automatic movement, certified as a Superlative Chronometer by Rolex's own standards—a designation that requires accuracy to within plus or minus two seconds per day, well beyond the COSC benchmark. The movement is serviced and regulated entirely in-house at Rolex, reflecting the vertical integration that makes the brand's timepieces among the most consistent performers in haute horlogerie. The watch is presented on the President bracelet, an exclusive three-link design in 18k Everose gold that has been paired with the Day-Date since 1956 and remains one of the most recognizable bracelet profiles in watchmaking.

For collectors and first-time buyers alike, the 228235-CHOSP represents a compelling acquisition: a brand-new example with full Rolex box and papers, acquired through Bizak & Co.—a trusted luxury watch dealer committed to authenticity, competitive pricing, and personalized service. Whether you are searching for a landmark gift, a generational heirloom, or simply the finest expression of Rolex's craft, this reference delivers on every dimension. Reach out to the Bizak & Co. team to confirm availability, discuss pricing, or arrange a secure purchase of this exceptional Day-Date 40 today.