Rolex Day-Date 40 40 mm 228239CUSTDB White Gold/Diamonds Silver

The Rolex Day-Date 40 is widely regarded as the apex of the Rolex dress-watch lineup—a timepiece with a heritage stretching back to 1956, when it became the first wristwatch to display the full spelling of the day of the week alongside the date. Reference 228239CUSTDB builds on that storied legacy by combining the modern 40mm case introduced with the Day-Date 40 generation with the lavish addition of a custom round-diamond bezel, creating a watch that commands attention in any room.

The case of the 228239CUSTDB is crafted in 18k white gold, a material that lends an icy, high-contrast brilliance perfectly suited to the silvered dial. White gold is notably denser and more resistant to scratching than many of its precious-metal peers, and its cool tone pairs effortlessly with the round-cut diamonds set into the bezel—each stone selected for its ability to maximize light return and sparkle under any lighting condition.

The silver dial serves as an elegant, uncluttered canvas that keeps the Day-Date 40's signature day and date displays front and center. The restrained palette of silver against white gold allows the diamond bezel to do the talking visually, while ensuring legibility is never compromised. This is the hallmark of Rolex design discipline: decoration and function in precise balance.

Power comes from Rolex's self-winding automatic movement housed within the case, keeping the watch running with the brand's renowned reliability. The President bracelet—exclusive to the Day-Date since its debut—completes the ensemble with its three-link semi-circular construction in matching 18k white gold, providing both a fluid drape on the wrist and a level of refinement that no other Rolex bracelet quite replicates.

On the wrist, the 228239CUSTDB projects an unmistakable sense of authority and luxury. The 40mm diameter sits confidently on a range of wrist sizes without overwhelming, and the combination of diamond bezel, white gold case, and President bracelet makes this one of the most sought-after custom Day-Date configurations available on the secondary market today.

At Bizak & Co., we specialize in sourcing and presenting exceptional pre-owned and custom luxury timepieces like the Rolex Day-Date 40 228239CUSTDB for discerning collectors and first-time buyers alike. Browse our inventory at bizakandco.com or reach out directly to our team—we are here to help you acquire this remarkable watch with confidence. Please note that Bizak & Co. is not an authorized Rolex dealer.