Rolex Lady-Datejust 26 179174-PMPRFO Pink Mother of Pearl Roman Fluted White Gold Stainless Steel Oyster - BRAND NEW

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, introduced in 1957 as the first self-winding waterproof watch sized specifically for women. Over more than six decades it has remained the definitive reference for refined femininity on the wrist, combining Rolex's engineering excellence with a design vocabulary that never dates. Reference 179174-PMPRFO represents the Lady-Datejust in one of its most captivating configurations, and finding it brand new — as offered here at Bizak & Co. — is a genuine opportunity.

The 26mm case is crafted entirely from Oystersteel, Rolex's proprietary 904L stainless steel alloy chosen for its exceptional resistance to corrosion and its ability to take a mirror polish that rivals precious metal. At 26mm the case diameter is intimately proportioned, sitting flush and flat against the wrist and disappearing gracefully beneath a shirt cuff while remaining fully visible when the wrist is raised. The Oyster case architecture, with its screw-down crown and monobloc middle case, gives this elegantly sized watch a robustness that far exceeds its delicate appearance.

The dial of the 179174-PMPRFO is the undisputed centerpiece of the watch. Pink mother-of-pearl is one of the most prized dial materials in horology: harvested from mollusc shells, each piece is unique in its iridescent shimmer, meaning no two examples of this reference will look precisely alike in different lighting conditions. The Roman numeral hour markers add a classical, almost architectural rhythm to the dial, referencing the long tradition of Roman-indexed Datejust dials that have graced the wrists of heads of state and cultural figures throughout the twentieth century.

Framing that extraordinary dial is a fluted bezel crafted from 18k white gold. The fluted bezel is one of Rolex's oldest and most recognisable design signatures, originally conceived as a functional device to lock the bezel to the case and later elevated into a mark of distinction. The cool, silvery brightness of white gold plays perfectly against the warm iridescent blush of the pink mother-of-pearl, while the Oystersteel Oyster bracelet with its three-row link construction grounds the whole composition in understated, wearable luxury. The Oyster bracelet is fitted with Rolex's folding Oysterclasp for security and ease of use.

At Bizak & Co. we are proud to offer this Lady-Datejust 179174-PMPRFO in brand-new condition, meaning the case finishing is immaculate, the bracelet links are crisp and unpolished, and the watch has never been worn. Whether you are searching for a milestone gift, a first luxury timepiece, or a collectible addition to an established Rolex collection, this reference checks every box. Reach out to our team at bizakandco.com to confirm availability, discuss pricing, or arrange a purchase — we are committed to delivering the best price and a seamless buying experience.