Rolex Lady-Datejust 28 28 mm 279135RBRADJ Rose Gold/Diamonds Purple

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking, introduced as the first self-winding waterproof wristwatch sized specifically for women when Rolex launched the original Datejust in 1945 and later refined the Lady-Datejust line to its current 28mm standard. Reference 279135RBRADJ represents the pinnacle of that lineage, combining the storied Datejust architecture with lavish use of Everose gold — Rolex's proprietary 18k rose gold alloy formulated to maintain its warm blush tone over decades — and diamonds throughout the bezel and dial.

The dial of the 279135RBRADJ is finished in a deep aubergine, a rich purple-brown hue that Rolex refers to as a jewel-tone color. Diamond hour markers are set directly into this velvety surface, catching light with every movement of the wrist and creating a constellation-like effect against the moody, saturated background. The interplay between the warm rose gold case and the cool, regal purple of the dial is visually arresting and makes this reference immediately distinguishable from more restrained Lady-Datejust configurations.

The bezel is set with a full circuit of brilliant-cut diamonds, framing the 28mm Everose gold case and amplifying the watch's overall brilliance. At 28mm, the case size strikes the ideal balance for a ladies' dress watch: substantial enough to read clearly and to carry the weight of the gemstone setting, yet refined and proportionate on a range of wrist sizes. The case flanks and lugs are polished and brushed in Rolex's characteristic alternating finish, lending depth and tactile interest to the overall form.

The Jubilee bracelet — one of the most celebrated bracelets in horological history, introduced alongside the original Datejust in 1945 — completes the aesthetic in rose gold. Its five-link construction is supple and conforming, draping gracefully around the wrist while the integrated Crownclasp conceals the folding clasp for a seamless, uninterrupted profile. The bracelet's fine links echo the pavé diamonds and reinforce the overall sense of meticulous, jeweler-level craftsmanship that defines this reference.

Powering the 279135RBRADJ is a Rolex automatic movement, carrying on the brand's decades-long tradition of in-house, COSC-certified precision engineering. The movement is housed within a Rolex Oyster case that, per Rolex's specification for this reference, provides water resistance to 100 meters (330 feet) — a performance standard that far exceeds the demands of a dress watch and underscores Rolex's philosophy that beauty and robustness are never mutually exclusive.

At Bizak & Co., we specialize in sourcing and presenting exceptional pre-owned and luxury timepieces like the Rolex Lady-Datejust 28 ref. 279135RBRADJ for discerning buyers across the United States. Whether you are looking to buy this specific reference online or simply want to explore the Lady-Datejust family further, our team is ready to assist with expert guidance and transparent service. Please note that Bizak & Co. is not an authorized Rolex dealer; all Rolex trademarks belong to Rolex SA.