Rolex Lady-Datejust 28 28 mm 279135RBRSDDIXJ Rose Gold/Diamonds Sundust

The Rolex Lady-Datejust is one of the most enduring icons in modern watchmaking — introduced in 1957 as the world's first self-winding waterproof watch designed expressly for women, it established a template for the luxury dress watch that has never been surpassed. Today the Lady-Datejust 28 carries that heritage forward in a refined 28 mm case that sits gracefully on a wide range of wrist sizes, balancing discretion with unmistakable presence. Reference 279135RBRSDDIXJ represents the collection at its most jewel-forward, pairing precious Everose gold construction with diamond-set finishing at every focal point.

The case and bracelet of the 279135RBRSDDIXJ are crafted entirely in Rolex's proprietary 18k Everose gold, a rose-gold alloy developed in-house for its resistance to fading and its warm, consistent blush tone. The Oyster case measures a classic 28 mm in diameter and is finished to Rolex's exacting mix of polished and brushed surfaces, while the matching Jubilee bracelet — a five-piece link design introduced alongside the original Datejust in 1945 — gives the watch a supple, jewel-like drape on the wrist that is difficult to replicate in any other bracelet architecture.

The dial is finished in sundust, a softly luminous warm-gold tone that catches light in a way that reads as understated in candlelight but deeply luxurious in direct sun. The diamond-set IX hour marker serves as the dial's centrepiece, adding a flash of brilliance that rewards close inspection without overwhelming the clean lines of the Datejust aesthetic. Paired with the fully diamond-set bezel — in which individually hand-set brilliant-cut diamonds trace the full circumference of the watch — the overall effect is one of layered, carefully calibrated sparkle.

Beneath the screw-down Twinlock crown and scratch-resistant sapphire crystal, the watch is driven by a Rolex automatic movement, providing the self-winding convenience that modern wearers expect from a daily companion. The Oyster case delivers 100 metres (330 feet) of water resistance, meaning the 279135RBRSDDIXJ is not merely a display piece — it is a fully functional precision instrument that can accompany its owner through the full range of daily life. That combination of jewellery-grade aesthetics and tool-watch durability is the defining proposition of every Oyster-cased Rolex.

For collectors and first-time luxury buyers alike, the Lady-Datejust 28 in Everose gold with a diamond bezel and sundust dial occupies a particularly compelling position in the pre-owned market. Its Everose gold construction gives it long-term material value, while the universal recognition of the Datejust name ensures strong secondary-market liquidity. The diamond bezel and IX marker elevate it decisively above entry-level diamond-dial references, yet the 28 mm case keeps the whole package refined rather than ostentatious.

At Bizak & Co. we specialise in authenticating and presenting Rolex timepieces to the highest standard, and the 279135RBRSDDIXJ is available for purchase online at bizakandco.com. We encourage prospective buyers to reach out directly for detailed condition notes, high-resolution photography, and any further information needed to purchase with confidence. Bizak & Co. is not an authorised Rolex dealer; all watches are sold on the pre-owned secondary market.