Rolex Lady-Datejust 28 28 mm 279163WRJ Steel/Yellow Gold White

The Rolex Lady-Datejust is one of the most storied timepieces in watchmaking history. Introduced in 1957 as the first self-winding waterproof watch sized specifically for women, the Lady-Datejust set the benchmark for feminine luxury sport-dress watches and has remained in near-continuous production ever since. The current 28mm generation elevated the case diameter to a versatile 28mm — large enough to read with authority on the wrist yet perfectly scaled for a range of wrist sizes — and reference 279163WRJ represents one of the most commercially desirable configurations in that lineup, blending two-tone materials with a clean white dial.

The case and bracelet of reference 279163WRJ are crafted in Rolex's proprietary Oystersteel — a 904L stainless steel alloy prized for its exceptional corrosion resistance and mirror-polished brilliance — paired with 18k yellow gold on the bezel, crown, and bracelet center links. The yellow gold domed bezel is a hallmark of Lady-Datejust elegance, its smooth arc catching light with an almost jewelry-like warmth. This combination, sometimes called Rolesor by Rolex, has been a defining aesthetic of the Datejust family and consistently commands strong demand in both the primary and secondary markets.

The white dial is one of the most enduringly popular choices in the Lady-Datejust range. Clean, bright, and legible against the warm gold accents, it creates an impression of effortless refinement that suits virtually any occasion. While the exact dial configuration — hour markers, text finishing — should be confirmed at point of sale, white-dial examples in this reference are celebrated for their versatility and their ability to complement both casual and formal attire without a moment's hesitation.

Power comes from a Rolex automatic movement within an Oyster case that delivers 100 metres (330 feet) of water resistance — a level of protection that speaks to everyday confidence and Rolex's foundational engineering DNA. The Jubilee bracelet, patented by Rolex in 1945 and originally created for the Datejust's debut, features five-piece links with a characteristic suppleness and drape that feels almost like fine jewelry on the wrist. Its integrated design with the 28mm Oyster case ensures a seamless, cohesive silhouette.

Buying a brand-new Rolex Lady-Datejust 28 ref. 279163WRJ from Bizak & Co. means acquiring a certified authentic timepiece backed by our rigorous authentication process and commitment to client satisfaction. Whether you are purchasing for yourself or as a gift, this reference represents a sound investment in both horological heritage and lasting personal style. Reach out to Bizak & Co. at bizakandco.com to inquire, place a hold, or buy online today.