Rolex Lady-Datejust 28 28 mm 279171WRJ Steel/Rose Gold White

The Rolex Lady-Datejust 28 is one of the most enduring icons in fine watchmaking—a direct descendant of the world's first self-winding waterproof wristwatch with an automatically changing date, the original Datejust of 1945. Scaled to a refined 28 mm case diameter, the Lady-Datejust has been the definitive dress watch for generations of discerning women who demand both elegance and mechanical credibility. Reference 279171WRJ represents the current-generation Lady-Datejust built on Rolex's modernized 28 mm architecture, bringing together timeless design cues and contemporary finishing standards.

The case of reference 279171WRJ measures a slim 28 mm across and is crafted in a two-tone configuration that marries Oystersteel—Rolex's proprietary 904L stainless steel, renowned for its exceptional corrosion resistance and mirror-like polish—with 18k Everose gold, Rolex's exclusive rose-gold alloy formulated to resist fading over decades of wear. The crown-wound Oyster case is rated to 100 metres (330 feet) of water resistance, secured by a Twinlock screw-down crown. The silhouette is clean and classic: no excess bulk, no unnecessary flourish, just the confident proportion that has made the Datejust case shape universally recognizable.

The dial of the 279171WRJ is finished in white and set with Roman numeral hour markers, lending the watch a formal, almost vintage-inspired legibility that distinguishes it from the more sporty index-dial variants. Roman numerals on a white ground create strong contrast and a sense of timeless luxury that pairs naturally with both casual refinement and formal attire. Crowning the dial is the signature Rolex magnification Cyclops lens over the date aperture at three o'clock, making the date instantly readable at a glance—a functional detail as relevant today as it was when first introduced.

The 18k Everose gold fluted bezel is among the most celebrated elements of the Datejust family. The precisely machined fluting—a design inherited from the very first Datejust—serves a dual purpose: it adds visual texture and catches the light at every angle, while its alternating ridges echo the geometric language of the Jubilee bracelet below. The five-piece-link Jubilee bracelet, developed by Rolex exclusively for the Datejust in 1945, is celebrated for its suppleness and comfort. On the 279171WRJ it is rendered in alternating Oystersteel and Everose gold links, reinforcing the two-tone harmony of the entire watch and ensuring it sits gracefully against the wrist.

The watch is powered by an automatic movement—a hallmark of Rolex quality—ensuring the wearer is never without accurate timekeeping as long as the watch is worn regularly. Rolex automatic movements are manufactured in-house, COSC-certified as chronometers, and assembled to standards that far exceed industry norms. Whether acquired as a personal heirloom, a milestone gift, or a considered investment in wearable luxury, the Lady-Datejust 28 ref. 279171WRJ delivers lasting value underpinned by Rolex's unmatched reputation for durability and desirability.

At Bizak & Co. we source and present pre-owned and grey-market luxury timepieces with rigorous attention to authenticity and quality. Our team of watch specialists is available to answer every question about this Rolex Lady-Datejust 28 279171WRJ—from provenance and condition details to shipping and payment options. Browse our full Rolex collection at bizakandco.com or reach out directly to buy this watch online with confidence. Please note that Bizak & Co. is not an authorized Rolex dealer.