Rolex Lady-Datejust 28 28 mm 279171WRO Steel/Rose Gold White

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, having graced the wrists of distinguished women since Rolex introduced the Datejust line as the world's first self-winding waterproof chronometer wristwatch to display the date. The Lady-Datejust 28 represents the current iteration of this storied line, sized at a refined 28mm that wears with understated authority—large enough to be noticed, small enough to move effortlessly beneath a cuff or alongside a fine bracelet.

Reference 279171WRO is defined by its two-tone construction, pairing Rolex's proprietary Oystersteel—an alloy celebrated for its exceptional corrosion resistance and lasting polish—with 18k Everose Gold, a Rolex-exclusive rose gold formula engineered to resist fading over decades of wear. The contrast between the cool silver steel and the warm blush gold creates a timeless interplay that makes this reference equally at home dressed up or worn casually.

The white dial at the heart of reference 279171WRO delivers a clean, luminous face that maximizes legibility and serves as a versatile canvas. Surrounding it, the rose gold fluted bezel—one of the most recognizable design signatures in the Datejust family—adds architectural texture and catches the light beautifully, reinforcing the watch's dual character of sportiness and sophistication. The Oyster bracelet echoes the case's two-tone palette and is celebrated for its comfort, security, and long-term durability.

Beneath the Oyster case, an automatic movement drives the watch with the reliability and precision that have defined Rolex's reputation for generations. The Oyster case itself provides water resistance to 100 meters (330 feet), meaning the Lady-Datejust 28 transitions seamlessly from the office to the pool deck or a weekend getaway without requiring a second thought. Every component reflects Rolex's uncompromising manufacturing standards.

Bizak & Co. is proud to offer this reference 279171WRO as a certified authentic, brand-new example. Acquiring a Lady-Datejust 28 from Bizak & Co. means working with a dedicated luxury watch specialist whose sole focus is connecting discerning buyers with genuine, carefully verified timepieces. Browse our inventory, reach out with questions, or place your order online at bizakandco.com—our team is ready to guide you through every step of your purchase.