Rolex Lady-Datejust 28 28 mm 279173MDO Steel/Yellow Gold White Mother of Pearl

The Rolex Lady-Datejust is one of the most storied watches in horological history, tracing its lineage to 1957 when Rolex introduced the first purpose-built women's Datejust. Over the decades it has evolved into the definitive expression of understated luxury for women, combining the timeless Datejust silhouette with proportions tailored to the feminine wrist. Reference 279173MDO represents the modern 28mm generation—a size that strikes an ideal balance between visibility and delicacy—and is among the most sought-after references in the current Rolex catalog.

The case of the 279173MDO is crafted from a harmonious blend of Oystersteel and 18k yellow gold, a combination Rolex calls Rolesor. The Oystersteel provides exceptional corrosion resistance and structural integrity, while the yellow gold elements introduce warmth and prestige. Together they create a watch that feels equally at home at a business lunch, a gala, or a Sunday brunch—versatility that few luxury timepieces can match.

At the heart of the dial is a white mother-of-pearl surface that catches light in endlessly shifting ways, giving the watch an almost organic, living quality. The addition of diamond hour markers elevates the 279173MDO into genuine jewellery-watch territory without sacrificing legibility. Framing the dial is the iconic yellow gold fluted bezel, a design element synonymous with the Datejust family since its earliest iterations and a hallmark that collectors and enthusiasts recognize instantly.

The watch is secured to the wrist by the classic Oyster bracelet—Rolex's most iconic three-link bracelet, celebrated for its comfort, durability, and clean aesthetic. The automatic movement within the Oyster case delivers reliable, self-winding performance day after day. The Oyster case itself is designed to a water resistance standard of 100 metres, meaning the 279173MDO is far more than a dress watch; it is a robust daily companion built to Rolex's exacting standards.

Buying a pre-owned or secondary-market Rolex Lady-Datejust 28 reference 279173MDO from Bizak & Co. means working with a dealer that brings expertise, transparency, and genuine passion for fine timepieces to every transaction. Bizak & Co. is not an authorized Rolex dealer, but sources watches with care and presents them with full honesty about their condition and provenance. Whether you are searching to buy online or simply want to learn more, our team is ready to guide you through every detail of this remarkable reference and ensure your acquisition is a confident one.