Rolex Lady-Datejust 28 28 mm 279173SDJ Steel/Yellow Gold Silver

The Rolex Lady-Datejust is one of the most storied women's watches in horological history, tracing its lineage directly to the original Datejust introduced in 1945—the first self-winding wristwatch to display the date in a window at 3 o'clock. The Lady-Datejust has long represented Rolex's commitment to combining precision timekeeping with refined elegance scaled for the female wrist, and the current 28mm generation carries that heritage forward with contemporary materials and finishing standards.

Reference 279173SDJ is built on a 28mm case rendered in Rolex's proprietary Oystersteel—a 904L stainless steel alloy renowned for its exceptional corrosion resistance and mirror-bright polish—complemented by 18k yellow gold on the bezel and select case elements. The result is a classic two-tone aesthetic that has remained perpetually fashionable, bridging the worlds of sport watch durability and fine jewelry sophistication.

The silver dial of the 279173SDJ is set with diamond hour markers, introducing a layer of brilliance that transforms an already elegant timepiece into something closer to fine jewelry worn on the wrist. The 18k yellow gold fluted bezel—one of Rolex's most iconic design signatures, originally conceived to screw the bezel onto the case—frames the dial with its characteristic geometric faceting that catches light from every angle.

The Jubilee bracelet, introduced alongside the original Datejust in 1945, completes the package with its five-piece link construction that delivers an exceptionally supple, flowing drape on the wrist. Paired with the 28mm Oyster case, the overall ensemble feels refined and lightweight, making this an ideal daily companion that transitions effortlessly from professional environments to formal evening occasions. The automatic movement within powers the watch reliably and the case offers 100 meters (330 feet) of water resistance, underscoring that this is a fully functional Rolex—not merely an ornamental piece.

At Bizak & Co., we specialize in sourcing and presenting luxury timepieces like the Lady-Datejust 279173SDJ with full transparency and expertise. Whether you are searching to buy the Rolex Lady-Datejust 28 online or simply want to learn more before making your decision, our team is ready to assist. Browse our curated inventory at bizakandco.com or reach out directly—we are proud to connect discerning buyers with exceptional watches. Please note that Bizak & Co. is not an authorized Rolex dealer.