Rolex Lady-Datejust 28 28 mm 279173SDRIXO Steel/Yellow Gold Silver

The Rolex Lady-Datejust 28 reference 279173SDRIXO is one of the most refined expressions of a lineage that dates back to 1957, when Rolex introduced the world's first self-winding, waterproof, date-displaying wristwatch scaled for women. The Lady-Datejust has evolved continuously since then, but its core identity — impeccable craftsmanship, signature date window at 3 o'clock, and the instantly recognizable Oyster case — has remained constant. This specific reference represents the current 28mm generation, which replaced the earlier 26mm case and offers a slightly more contemporary wrist presence without sacrificing the watch's inherently delicate proportions.

The case and bracelet of the 279173SDRIXO are crafted in a harmonious combination of Oystersteel and 18k yellow gold, Rolex's signature two-tone pairing often called "Rolesor." Oystersteel is Rolex's proprietary 904L stainless steel alloy, prized for its exceptional corrosion resistance and the high polish it maintains over years of daily wear. The warm contrast between the steel flanks and the yellow gold crown, bezel, and bracelet center links gives this Lady-Datejust a luxurious, versatile character that transitions effortlessly from the office to a formal dinner.

The dial is silver and features a diamond-set IX marker — a single baguette or brilliant-cut diamond replacing the 9 o'clock index — adding a subtle but undeniable touch of haute horology to an otherwise classic layout. The yellow gold fluted bezel is one of Rolex's most storied design signatures, originally introduced as a functional means of screwing the bezel onto the case and later retained purely for its timeless aesthetic appeal. Together, the diamond marker and fluted bezel elevate this reference above a standard steel Lady-Datejust while keeping it thoroughly wearable.

Inside the Oyster case beats an automatic Rolex movement, providing the self-winding convenience that modern wearers expect. The Oyster case itself is hermetically sealed and rated to 100 meters (330 feet) of water resistance, making this watch genuinely robust for everyday wear rather than a purely decorative piece. The screw-down Oyster bracelet with its concealed folding Crownclasp completes the package, offering both security and a sleek, uninterrupted profile on the wrist.

At 28mm, the Lady-Datejust 279173SDRIXO sits perfectly on a finer wrist, offering presence without bulk. The Oyster bracelet follows the natural curve of the wrist and is adjustable for a precise, comfortable fit. Whether worn as a daily companion or reserved for special occasions, this watch commands attention through understated confidence rather than ostentation — a quality that has made the Lady-Datejust one of the best-selling women's luxury watches in history.

Bizak & Co. is proud to offer the Rolex Lady-Datejust 28 reference 279173SDRIXO to discerning collectors and first-time luxury watch buyers alike. Please note that Bizak & Co. is not an authorized Rolex dealer; this watch is offered on the pre-owned or gray market. We invite you to browse our current inventory at bizakandco.com, reach out with any questions, and buy this remarkable Lady-Datejust 28 online with confidence backed by our commitment to authenticity and customer service.