Rolex Lady-Datejust 28 28 mm 279173WRJ Steel/Yellow Gold White

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, introduced in 1957 as the first self-winding, waterproof wristwatch sized and styled expressly for women. Over the decades it has remained the benchmark against which all other luxury dress watches for women are measured, combining Rolex's renowned mechanical precision with a refined elegance that transcends passing trends. The current 28 mm generation represents the pinnacle of that evolution, refined in every detail while honoring the original proportions that made the Lady-Datejust a perennial classic.

Reference 279173WRJ exemplifies the two-tone Rolesor aesthetic that Rolex has championed since the 1930s — a philosophy of pairing corrosion-resistant Oystersteel with 18 ct yellow gold for a watch that is simultaneously sporty and opulent. The 28 mm Oyster case is meticulously finished with alternating brushed and polished surfaces, and its 100-meter (330-foot) water resistance means the watch is genuinely robust enough for everyday life, not merely a decorative piece.

The white dial of the 279173WRJ is a study in understated luxury. Clean, bright, and versatile, a white dial pairs beautifully with virtually any wardrobe and reads with exceptional clarity at a glance — a hallmark of Rolex dial design philosophy. The yellow gold fluted bezel frames the dial with a sunburst of carefully machined ridges, a signature motif that dates back to the earliest Datejust references and serves as an unmistakable identifier of the model family.

Completing the aesthetic is the five-piece link Jubilee bracelet, another design introduced alongside the original Datejust in 1945 and celebrated ever since for its graceful drape on the wrist and its secure, comfortable fit. The bracelet's polished center links and satin-finished outer links echo the case finishing, creating a cohesive, jewel-like presentation on the wrist. Combined with the yellow gold fluted bezel and white dial, the Jubilee bracelet makes reference 279173WRJ one of the most classically correct Lady-Datejust configurations available today.

Powering the watch is a Rolex automatic movement, delivering the self-winding convenience and dependability that have made Rolex movements synonymous with precision in the watch world. This is a brand-new, certified authentic example, meaning it arrives in factory-fresh condition offering the full expected service life of a new Rolex.

At Bizak & Co., we are dedicated to connecting discerning buyers with exceptional timepieces sourced with integrity. The Rolex Lady-Datejust 28 reference 279173WRJ is available for sale online now, and our team is ready to assist with any questions about this reference, pricing, or shipping. Reach out to us at bizakandco.com to buy this stunning Lady-Datejust 28 with confidence.