Rolex Lady-Datejust 28 28 mm 279173WRO Steel/Yellow Gold White

The Rolex Lady-Datejust is one of the most storied timepieces in watchmaking history, having defined elegance on the wrist since Rolex introduced the Datejust family in 1945. The Lady-Datejust in its modern 28mm guise — perfected as the ref. 279173 series — carries that heritage forward with proportions calibrated precisely for a refined, contemporary aesthetic. This 279173WRO variant pairs Oystersteel with 18k yellow gold, a combination Rolex calls Rolesor, delivering the corrosion resistance and toughness of steel alongside the warmth and prestige only gold can provide.

The dial of reference 279173WRO is finished in a clean, luminous white that serves as an ideal backdrop for the iconic Datejust date display. White dials have long been prized for their legibility and timeless elegance, offering a versatility that transitions effortlessly from daytime to evening. The fluted bezel — executed here in 18k yellow gold — is among Rolex's most recognizable design signatures, its precisely machined ridges catching light at every angle and immediately communicating the watch's prestigious lineage.

Powering the Lady-Datejust 28 is a Swiss-made automatic movement, keeping the wearer free from the inconvenience of manual winding while delivering the precision and reliability that Rolex is globally renowned for. The movement winds itself through the natural motion of the wrist, ensuring it is always ready when worn regularly. Rolex manufactures its movements entirely in-house, and the Lady-Datejust has always been a showcase for that commitment to horological excellence.

On the wrist, the 28mm case in Oystersteel and yellow gold strikes a refined balance — substantial enough to be noticed, elegant enough to never overwhelm. The Oyster bracelet, one of the world's most recognized watch bracelets, provides a secure and comfortable fit while reinforcing the two-tone aesthetic. The 100-meter (330-foot) water resistance of the Oyster case means this watch is not merely beautiful but genuinely resilient, built to accompany an active daily life without hesitation.

Buying a brand-new Rolex Lady-Datejust 28 ref. 279173WRO from Bizak & Co. means acquiring a certified authentic timepiece that has never been worn, retaining the full integrity of its finish and components. Bizak & Co. is a trusted luxury watch dealer committed to transparency and customer confidence. Whether you are adding to a collection, marking a milestone, or seeking a daily companion of enduring value, this reference represents one of the finest expressions of the Lady-Datejust available today — and our team is ready to assist you in making it yours.