Rolex Lady-Datejust 28 28 mm 279174GDJ Steel/White Gold Grey

The Rolex Lady-Datejust 28 is one of the most enduring icons in watchmaking, a direct descendent of the original Datejust introduced in 1945 — the first self-winding wristwatch to display the date in a window at 3 o'clock. Over decades Rolex refined the case proportions, materials, and dial artistry of the women's collection, arriving at the 28mm format that perfectly balances elegance with wrist presence for a broad range of wearers. Reference 279174GDJ represents the collection at its most luxurious, pairing the durable practicality of Oystersteel with the brilliance of 18k white gold for a watch that is equally at home at a black-tie dinner or a weekend brunch.

The defining visual statement of the 279174GDJ is its dark grey diamond-set dial. Rolex selects and sets each diamond by hand, and the deep grey background creates a dramatic contrast that makes the stones appear to float on the surface. The dark grey tone is both contemporary and timeless, avoiding the safe predictability of white or silver while remaining thoroughly sophisticated — a choice that speaks to a buyer with genuine style confidence.

Framing that dial is an 18k white gold fluted bezel, one of the most recognisable design motifs in the Rolex catalogue. The fluting was originally a functional feature designed to screw the bezel onto the case; today it serves as a hallmark of prestige and craftsmanship, its facets catching the light at every angle. The combination of white gold bezel with Oystersteel case is a Rolex signature that delivers the luxury aesthetic of a full precious-metal watch at a more accessible price point, while the corrosion-resistant Oystersteel ensures the case will look immaculate for years of daily wear.

The watch is powered by an automatic movement, reflecting Rolex's long-standing commitment to in-house mechanical excellence. The Oyster case provides the hermetically sealed environment that has defined Rolex durability for generations, protecting the movement from dust and moisture. The Jubilee bracelet — a five-piece link design exclusive to Rolex since 1945 — delivers a supple, comfortable fit that drapes naturally on the wrist, making the Lady-Datejust 28 as pleasant to wear as it is to admire.

At 28mm the Lady-Datejust occupies a sweet spot for refined wristwear: substantial enough to read clearly and make a statement, delicate enough to layer under a cuff or pair effortlessly with fine jewellery. The scalloped lugs and smooth domed crystal lend the profile a sculptural softness that photographs beautifully and reads as unmistakably Rolex in person. Whether worn as a daily companion or reserved for special occasions, the 279174GDJ is a watch that rewards its owner every time they glance at their wrist.

Bizak & Co. is proud to offer the Rolex Lady-Datejust 28 ref. 279174GDJ to discerning buyers seeking a pre-owned luxury timepiece with verified provenance. Our team brings deep expertise to every transaction and is committed to a transparent, confidence-inspiring buying experience. Contact us directly to inquire about this reference, confirm current availability, or discuss secure purchase options — we are here to help you buy the right watch online or by appointment.