Rolex Lady-Datejust 28 28 mm 279174GRO Steel/White Gold Grey

The Rolex Lady-Datejust 28 is one of the most enduring expressions of Swiss watchmaking elegance, and reference 279174GRO distills that legacy into a 28mm case that sits beautifully on the wrist without ever feeling understated. Introduced as the feminine counterpart to the iconic Datejust family, the Lady-Datejust inherits every core virtue of the line—Oyster-case robustness, automatic movement reliability, and a date display at three o'clock—while scaling the proportions to a diameter that has resonated with watch lovers for generations.

The case of the 279174GRO is crafted in Oystersteel, Rolex's proprietary 904L stainless steel alloy prized for its exceptional corrosion resistance and mirror-bright polish, and is crowned by an 18k white gold fluted bezel. That fluted bezel is not merely decorative; it is a Datejust signature dating to 1945, originally conceived as a functional way to screw the bezel onto the case and since elevated into one of watchmaking's most recognized design codes. The pairing of cool white gold against the silver-toned steel gives the watch a cohesive two-tone look that reads as luxurious without being ostentatious.

The dial is finished in grey with Roman numeral hour markers, a combination that projects quiet authority. Roman numerals lend an almost architectural formality to the dial, referencing classical horology while remaining entirely legible. The grey tone acts as a neutral canvas that shifts subtly under different lighting conditions—silvery and bright in daylight, deeper and more dramatic under incandescent light—ensuring the watch remains versatile across wardrobes and occasions.

Beneath the Oyster case, an automatic movement drives the watch, maintaining the hallmark Rolex standard of precision and long-term reliability that collectors and everyday wearers alike have come to expect from the brand. The Oyster bracelet in Oystersteel completes the package: its three-link construction is both comfortable against the wrist and durable enough for daily wear, secured by Rolex's Crownadjust system for a precise half-millimeter fit.

At Bizak & Co., we specialise in sourcing and presenting pre-owned and unworn Rolex references that meet our standards for authenticity and condition. The Lady-Datejust 28 in reference 279174GRO is a compelling choice for the buyer seeking a watch that transitions effortlessly from boardroom to evening event, holds strong long-term desirability within the secondary market, and carries the unmistakable cachet of the Rolex Datejust name. We invite you to contact our team or browse bizakandco.com to learn more, ask questions, or purchase this reference with confidence. Bizak & Co. is not an authorised Rolex dealer; all trademarks remain the property of Rolex SA.