Rolex Lady-Datejust 28 28 mm 279174GSJ Steel/White Gold Grey

The Rolex Lady-Datejust is one of the most enduring icons in fine watchmaking, introduced as the first self-winding waterproof wristwatch sized specifically for women when Rolex launched the Datejust family. Across decades the Lady-Datejust has remained the definitive expression of understated luxury, worn by women who value precision engineering as much as timeless aesthetic. The 28mm case size represents Rolex's modern evolution of the classic proportions that made the original Lady-Datejust famous, offering a contemporary fit without sacrificing the watch's signature elegance.

Reference 279174GSJ presents the Lady-Datejust 28 in a pairing of Oystersteel and 18k white gold, two materials Rolex has mastered over generations of manufacturing. The Oystersteel case — drawn from Rolex's proprietary 904L stainless steel alloy — delivers exceptional corrosion resistance and a mirror-like polish that holds its luster over years of wear. The 18k white gold components, including the fluted bezel, introduce a luminous contrast that elevates this reference above a purely stainless piece without the full weight or price point of an all-precious-metal model.

The fluted bezel is among the most recognizable design signatures in watchmaking, originating on the Datejust as both a functional tightening device and a decorative flourish. Executed here in 18k white gold, the twenty-four-flute pattern catches the light from every angle, adding brilliance to the watch's profile and reinforcing its status as a luxury dress piece. Paired with the cool grey index dial, the bezel creates a monochromatic sophistication that reads as quietly confident rather than overtly showy.

The grey index dial provides a refined, neutral canvas that complements a wide wardrobe range, from boardroom attire to evening dress. Applied hour markers in a matching metallic finish give the dial depth and dimension under varied lighting, while the iconic Rolex Cyclops lens over the date window at three o'clock offers the date magnification that has been a hallmark of the Datejust since 1945. The five-piece Jubilee bracelet — itself a design developed by Rolex specifically for the Datejust at its debut — adds a final note of craftsmanship, its intricate link construction draping gracefully around the wrist.

Powering the Lady-Datejust 28 is a Rolex-certified automatic movement, assembled and tested to the brand's demanding in-house standards. Rolex certifies its movements as Superlative Chronometers, held to accuracy specifications that exceed standard COSC chronometer requirements, ensuring the watch performs reliably as an everyday timepiece as well as a collector's piece.

At Bizak & Co. we specialize in sourcing and presenting luxury timepieces of this caliber for discerning buyers across the United States. Whether you are purchasing the Rolex Lady-Datejust 28 reference 279174GSJ as a personal acquisition, a gift, or an addition to a growing collection, our team is ready to guide you through the process with transparency and expertise. Browse our full Rolex inventory at bizakandco.com or contact us directly to inquire about this reference — we are here to help you buy online with complete confidence.