Rolex Lady-Datejust 28 28 mm 279174GSO Steel/White Gold Grey

The Rolex Lady-Datejust is one of the most iconic watches ever created for women, tracing its lineage back to 1957 when Rolex introduced the first Datejust sized specifically for the feminine wrist. Decades later, the 28 mm case became the definitive expression of that heritage, offering all of the technical and aesthetic DNA of the Datejust family in a refined, elegantly proportioned package. Reference 279174GSO represents a particularly desirable configuration within that lineage, blending two distinct materials and a striking dial color into a single cohesive statement.

The case of the 279174GSO measures 28 mm in diameter and is crafted from Oystersteel—Rolex's proprietary 904L stainless steel alloy renowned for its exceptional resistance to corrosion and its ability to take and hold a deep mirror polish. The crown jewel of this reference is its 18k white gold fluted bezel, a design motif that dates back to the earliest Datejust references of the 1940s. The fluted bezel was originally engineered to screw the bezel onto the case, and while its function evolved over the decades, its visual impact only grew—today those precisely machined ridges catch the light in a way that few watch details can match.

The dark grey dial provides a sophisticated, gender-neutral foundation that sets this reference apart from lighter or more traditional Lady-Datejust dial options. Index hour markers sit cleanly against the grey surface, maintaining excellent legibility while preserving the watch's dressy character. The combination of a cool grey dial and brilliant white gold fluting creates a tonal harmony that is both contemporary and timeless, working equally well against a white gold, silver, or steel bracelet.

Power comes from an automatic movement housed within Rolex's iconic Oyster case—a hermetically sealed construction that has defined robustness and reliability in fine watchmaking for nearly a century. The watch is finished on an Oyster bracelet, Rolex's three-link flagship bracelet introduced in 1931, which integrates flawlessly with the case and contributes to the watch's secure, comfortable fit on a slender wrist. Together these elements deliver the wearability and peace of mind that Rolex is known for worldwide.

On the wrist, the Lady-Datejust 28 in ref. 279174GSO commands attention without demanding it. The 28 mm diameter sits elegantly on petite to medium wrists, while the two-tone construction ensures it reads as a luxury piece from any distance. Whether paired with casual attire or formal dress, the dark grey dial and white gold fluted bezel give this reference a versatility that few watches in any price range can match—a true all-occasion companion.

At Bizak & Co., we specialize in curating exceptional pre-owned and new luxury timepieces, and the Rolex Lady-Datejust 28 ref. 279174GSO exemplifies exactly what we look for: a universally recognized reference with enduring desirability, strong value retention, and aesthetic appeal that never fades. Please note that Bizak & Co. is not an authorized Rolex dealer. Browse our collection at bizakandco.com, reach out to our team with any questions, and buy this Lady-Datejust 28 online with confidence.