Rolex Lady-Datejust 28 28 mm 279174PRO Steel/White Gold Pink

Name: Rolex Lady-Datejust 28 28 mm 279174PRO Steel/White Gold Pink
Brand: Rolex
SKU: 279174PRO
Price: 8834.0 USD
Availability: InStock

$8,834.00 ~~$9,499.00~~

*As with all fine timepieces, prices and availability are subject to market conditions and do not constitute a binding agreement.

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The Rolex Lady-Datejust 28 reference 279174PRO is a 28mm automatic watch crafted in Oystersteel and 18k white gold, featuring a pink Roman numeral dial paired with an 18k white gold fluted bezel and Oyster bracelet — one of the most refined expressions of Rolex's iconic Datejust line.

The 279174PRO stands out for its luminous combination of warm pink dial tones against the cool brilliance of white gold, making it a versatile choice for both daily elegance and special occasions; contact Bizak and Co. to inquire about availability or buy online at bizakandco.com.

Compare it across every Lady-Datejust 28 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 28, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is among the most storied timepieces in watchmaking history, introduced as the first self-winding waterproof watch with a date display designed specifically for women. Since its debut in 1957, the Lady-Datejust has remained a symbol of timeless refinement, worn by generations of women who value both precision engineering and enduring style. Reference 279174PRO represents the current 28mm generation of this icon, combining contemporary proportions with classic Datejust hallmarks.

The 28mm Oystersteel and 18k white gold case of the 279174PRO strikes an ideal balance: substantial enough to carry the classic Datejust silhouette with authority, yet gracefully scaled for a feminine wrist. Oystersteel — Rolex's proprietary 904L stainless steel alloy — is exceptionally resistant to corrosion and polishes to a deep, enduring luster. The integration of 18k white gold on the bezel and case elements elevates the piece into the realm of fine jewelry watchmaking.

The pink dial with Roman numerals is the defining visual statement of this reference. The warm blush hue creates an immediate sense of femininity and warmth, while the Roman numeral hour markers lend the dial a classical architecture that has appeared on Datejust dials since the model's earliest decades. The 18k white gold fluted bezel — one of Rolex's most recognizable design signatures — adds rhythmic texture and brilliance, catching light from every angle and framing the dial with characteristic elegance.

Powering the Lady-Datejust 28 is a Rolex-certified automatic movement, the result of decades of in-house development and manufacturing. Rolex movements of this generation are chronometer-certified by COSC to strict precision standards, ensuring reliable daily accuracy. The Oyster bracelet completes the watch with its three-link design: robust, comfortable, and instantly recognizable as one of the great bracelet designs in the industry.

At Bizak and Co., we source pre-owned and unworn luxury watches with a commitment to authenticity and quality that mirrors the standards of the watches themselves. The Rolex Lady-Datejust 28 ref. 279174PRO is a sought-after reference for collectors and first-time luxury watch buyers alike — a piece that holds its value, wears beautifully every day, and carries the full weight of Rolex's unmatched heritage. Browse this reference and our full Lady-Datejust inventory at bizakandco.com, or reach out to our team directly to discuss availability, condition details, and purchase options.

Reference Number 279174PRO

Model Family Lady-Datejust 28

Movement Automatic

Case Material Two-Tone

Bracelet Material Two-Tone

Dial Pink with Roman numerals

Case Dimension 28mm

Year 2025

Condition Brand New

Box & Papers Full Set

1. What makes the Rolex Lady-Datejust 28 ref. 279174PRO special?
The 279174PRO pairs a pink Roman numeral dial with an 18k white gold fluted bezel and Oystersteel case, creating a harmonious blend of warmth and cool luxury that is rare in the Datejust lineup. It inherits over six decades of Datejust design heritage in a modern 28mm package. This combination of materials and dial makes it one of the most visually distinctive references in the current Lady-Datejust collection.

2. What movement powers the Rolex Lady-Datejust 279174PRO?
The Lady-Datejust 28 ref. 279174PRO is powered by a Rolex-certified automatic movement manufactured entirely in-house. Rolex automatic movements of this generation are COSC-certified chronometers, held to strict standards of precision and reliability. The self-winding mechanism keeps the watch running through the natural motion of the wearer's wrist.

3. What is the case size of the Lady-Datejust 279174PRO?
The reference 279174PRO features a 28mm case, the defining diameter of the Lady-Datejust line and ideal for smaller to medium wrists. The case is crafted in Oystersteel with 18k white gold accents, and the Oyster bracelet is designed to integrate seamlessly with the case for a fluid, elegant fit.

4. Is the Rolex Lady-Datejust 28 good for everyday wear?
Yes — the Lady-Datejust 28 is engineered for daily use, combining Rolex's robust Oyster case construction with a water-resistant design and the durability of Oystersteel. The Oyster bracelet is comfortable for all-day wear and maintains its finish well over time. Its classic dial and bezel design also ensure the watch transitions effortlessly from casual to formal settings.

5. What is the dial and bezel like on the 279174PRO?
The 279174PRO features a pink dial set with Roman numeral hour markers, offering a warm and feminine aesthetic that distinguishes it from more common index-dial references. The bezel is crafted in 18k white gold with Rolex's signature fluted finish, which adds textural brilliance and visual contrast against the blush dial. Together, the combination creates a distinctly elegant and jewelry-like character.

6. Is the Rolex Lady-Datejust 279174PRO a good investment, and how can I buy one from Bizak and Co.?
The Lady-Datejust in white gold and Oystersteel with a pink dial is a perennially popular configuration that retains strong collector and resale interest due to its timeless design and Rolex's brand strength. You can browse this reference for sale at bizakandco.com or contact our team directly for details on availability, condition, and pricing. Bizak and Co. is not an authorized Rolex dealer, and all watches are sold as pre-owned or grey-market pieces with our commitment to authenticity.

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