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Rolex Lady-Datejust 28 28 mm 279174PSO Steel/White Gold Pink
  • Rolex Lady-Datejust 28 28 mm 279174PSO Steel/White Gold Pink
Rolex Lady-Datejust 28 28 mm 279174PSO Steel/White Gold Pink

Rolex Lady-Datejust 28 28 mm 279174PSO Steel/White Gold Pink

$8,834.00 $9,499.00

*As with all fine timepieces, prices and availability are subject to market conditions and do not constitute a binding agreement.

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Rolex Lady-Datejust 28 28 mm 279174PSO Steel/White Gold Pink

Rolex Lady-Datejust 28 28 mm 279174PSO Steel/White Gold Pink

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Rolex Lady-Datejust 28 28 mm 279174PSO Steel/White Gold Pink

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Rolex Lady-Datejust 28 28 mm 279174PSO Steel/White Gold Pink · $

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The Rolex Lady-Datejust 28 ref. 279174PSO is a 28mm automatic dress watch crafted in Oystersteel and 18k white gold, featuring a luminous pink dial with index hour markers and a distinctive white gold fluted bezel on an Oyster bracelet. This reference pairs the enduring elegance of the Lady-Datejust line with the feminine warmth of a pink dial and the refined sparkle of a fluted bezel, making it one of the most sought-after references in the collection.

The 279174PSO stands out for its harmonious blend of sporty Oyster case construction and genuinely luxurious white gold accents, a combination that transitions effortlessly from daytime to evening wear. Contact Bizak and Co. today to inquire about availability, pricing, and our white-glove purchasing experience for this beautiful Lady-Datejust 28 for sale online.

Compare it across every Lady-Datejust 28 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Lady-Datejust 28 is one of the most iconic women's watches ever produced, carrying forward a legacy that dates to 1957 when Rolex introduced the first Lady-Datejust as the world's first self-winding waterproof wristwatch designed specifically for women. The 28mm case size, established with the modern generation, strikes a perfect balance between classic ladylike proportions and contemporary legibility, appealing to a wide range of wrists and personal styles. Reference 279174PSO represents one of the most desirable configurations in the current Lady-Datejust 28 lineup.

The case of the 279174PSO is constructed in Rolex's proprietary Oystersteel, a 904L stainless steel alloy prized for its exceptional corrosion resistance and its ability to take and hold a high polish. The crown jewel of this reference is the 18k white gold fluted bezel, a motif with deep roots in Rolex history that was originally functional as a means of securing the bezel to the case and has since become one of the brand's most recognizable and beloved aesthetic signatures. The interplay between the cool, bright polish of the white gold fluting and the warm oystersteel case gives the watch a two-tone luxury character that feels simultaneously sporty and sophisticated.

At the heart of the dial lies a beautifully executed pink finish adorned with index hour markers, delivering a soft, feminine warmth that pairs naturally with the white gold accents. Pink dials have grown significantly in collector demand over recent years, and the 279174PSO's specific shade gives the watch a fresh, modern sensibility while honoring the classic Lady-Datejust design language. The clean layout ensures the iconic Rolex date window at three o'clock remains easy to read at a glance.

The watch is powered by an automatic movement, allowing it to wind itself through the natural motion of the wearer's wrist via the Rolex Perpetual rotor system—a technology Rolex pioneered and has continuously refined over decades. This self-winding mechanism means the Lady-Datejust 28 requires no battery and rewards daily wear with consistent, reliable timekeeping. The Oyster bracelet, rendered in matching Oystersteel, adds comfort and durability while reinforcing the watch's iconic integrated silhouette.

Buying the Rolex Lady-Datejust 28 279174PSO from Bizak and Co. means working with a knowledgeable, trusted pre-owned and grey-market luxury watch specialist dedicated to sourcing exceptional timepieces for discerning clients. Whether you are purchasing your first Rolex or adding to an established collection, our team is here to answer every question and ensure a confident, transparent transaction. Browse the 279174PSO and our full inventory at bizakandco.com, or reach out directly to speak with a specialist about this pink dial Lady-Datejust today.
Technical Details

Reference Number 279174PSO

Model Family Lady-Datejust 28

Movement Automatic

Case Material Two-Tone

Bracelet Material Two-Tone

Dial Pink with index hour markers

Case Dimension 28mm

Year 2025

Condition Brand New

Box & Papers Full Set

FAQ

1. What makes the Rolex Lady-Datejust 28 ref. 279174PSO special?
The 279174PSO combines an Oystersteel and 18k white gold construction with a warm pink index dial and a signature white gold fluted bezel, making it one of the most elegant and sought-after references in the Lady-Datejust 28 collection. The pairing of sporty Oyster DNA with genuine precious-metal accents gives this watch a versatility that few dress watches can match. It is a reference that appeals equally to first-time Rolex buyers and seasoned collectors.

2. What movement powers the Rolex Lady-Datejust 28 279174PSO?
The Lady-Datejust 28 279174PSO is driven by an automatic self-winding movement, winding itself continuously through the motion of the wearer's wrist via Rolex's celebrated Perpetual rotor system. This means no battery is ever required, and the watch rewards consistent daily wear with reliable, precise timekeeping. Rolex automatic movements are renowned for their robustness and long service intervals.

3. What is the case size of the Rolex Lady-Datejust 28 279174PSO?
The case measures 28mm in diameter, the standard size for the modern Lady-Datejust 28 collection. This 28mm Oyster case is crafted in Oystersteel with 18k white gold crown and bezel elements, offering a refined, proportionate fit suited to a wide variety of wrist sizes. The compact diameter honors the watch's heritage as a dedicated ladies' timepiece while remaining legible and contemporary.

4. Is the Rolex Lady-Datejust 28 279174PSO suitable for everyday wear?
Yes, the Lady-Datejust 28 is engineered for daily wear thanks to its robust Oyster case construction, scratch-resistant Oystersteel, and automatic movement that thrives on regular wrist time. The Oyster bracelet adds comfort and durability for all-day use, while the white gold fluted bezel and pink dial ensure it transitions elegantly to formal occasions. It is a true go-everywhere watch that never looks out of place.

5. What are the dial and bezel details of the 279174PSO?
The dial is finished in pink and features index hour markers, delivering a soft and refined aesthetic that complements the white gold accents. The bezel is crafted in 18k white gold with Rolex's iconic fluted pattern, a design element that has defined the Datejust family for generations. Together, the pink dial and white gold fluted bezel create a harmonious, feminine composition that is distinctly Rolex.

6. How can I buy the Rolex Lady-Datejust 28 279174PSO from Bizak and Co.?
You can browse and inquire about the Rolex Lady-Datejust 28 ref. 279174PSO directly at bizakandco.com, where our team of luxury watch specialists is available to assist with pricing, condition details, and secure purchasing options. Bizak and Co. is a trusted independent luxury watch dealer—not an authorized Rolex dealer—offering a curated selection of Rolex timepieces for sale online with a focus on transparency and client satisfaction. Contact us today to get started or to ask any questions about this beautiful pink dial Lady-Datejust 28.

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