Rolex Lady-Datejust 28 28 mm 279174SDJ Steel/White Gold Silver

The Rolex Lady-Datejust 28 reference 279174SDJ is one of the most elegant expressions of a lineage that dates back to 1957, when Rolex introduced the world's first self-winding waterproof watch with an automatically changing date for women. Spanning more than six decades, the Lady-Datejust has remained a touchstone of refined watchmaking, and the 28 mm generation—launched to replace the classic 26 mm case—brought the collection into modern proportions while honoring every design detail that made its predecessor iconic. The reference 279174SDJ represents the sweet spot of this evolution: large enough to read with ease, small enough to sit gracefully on a slender wrist.

The 28 mm Oyster case of the 279174SDJ is constructed in Rolex's proprietary Oystersteel, a grade of 904L stainless steel celebrated for its exceptional corrosion resistance and mirror-quality polish. The crown and bezel components are rendered in 18k white gold, introducing a cool, luminous contrast against the brushed and polished steel flanks. The result is a two-tone aesthetic that feels simultaneously casual and dressed up—equally at home at a morning meeting or a black-tie dinner.

The dial of this reference is finished in silver and features the distinctive diamond-set IX index, a single stone set at the nine-o-clock position that lends subtle sparkle without overwhelming the clean, date-forward layout. The 18k white gold fluted bezel—one of the most recognizable design signatures in all of watchmaking—frames the dial with its precisely milled grooves, originally conceived to screw the bezel onto the case and now retained purely as an emblem of Rolex heritage and craftsmanship. The Jubilee bracelet, a five-link design introduced alongside the original Datejust in 1945, completes the watch with a supple, dressy drape that flatters the wrist.

Powering the 279174SDJ is a Rolex automatic movement, benefiting from decades of in-house horological refinement. Rolex manufactures every component of its movements at its Geneva and Biel facilities, and the calibers fitted to the Lady-Datejust family are COSC-certified chronometers regulated to tight tolerances, ensuring accuracy and long-term reliability without the need for frequent servicing under normal wear conditions.

On the wrist, the Lady-Datejust 28 ref. 279174SDJ offers an experience that few luxury watches can match: quiet confidence, immediate recognizability, and the reassurance of owning a watch that holds its value remarkably well on the secondary market. Whether you are purchasing your first luxury timepiece or adding a cornerstone reference to an established collection, this combination of steel, white gold, and a silver diamond IX dial is among the most timeless configurations available.

At Bizak and Co., we curate each timepiece with the care of collectors who understand what buyers are looking for. We invite you to explore this Rolex Lady-Datejust 28 279174SDJ for sale on our site and to reach out to our team directly with any questions about condition, provenance, or acquisition. We are here to make your purchase straightforward, transparent, and memorable.