Skip to product information
Rolex Lady-Datejust 28 28 mm 279174SRJ Steel/White Gold Silver

Rolex Lady-Datejust 28 28 mm 279174SRJ Steel/White Gold Silver

$9,299.00 $9,999.00

*As with all fine timepieces, prices and availability are subject to market conditions and do not constitute a binding agreement.

By Rolex

Sell or Trade
Rolex Lady-Datejust 28 28 mm 279174SRJ Steel/White Gold Silver

Rolex Lady-Datejust 28 28 mm 279174SRJ Steel/White Gold Silver

Current Market Valuation:

Your Offer

$

Most accepted offers fall within 1–5% of market valuation

Preferred Contact Method
I have a trade-in / add a note
Rolex Lady-Datejust 28 28 mm 279174SRJ Steel/White Gold Silver

Reserve with a $200 Deposit

Rolex Lady-Datejust 28 28 mm 279174SRJ Steel/White Gold Silver · $

  • A fully refundable $200 deposit secures this watch and confirms your order.
  • The balance of $ is paid by bank wire — instructions are emailed to you right after checkout.
  • Market prices move: if the price changes or we cannot secure the piece, your deposit is refunded in full.
  • A specialist confirms your order personally within hours; your watch ships fully insured once the wire clears.
  • Complimentary bracelet sizing before shipping — how to measure your wrist.

The deposit is a commitment to buy — not a hold while you decide. By continuing you confirm you intend to complete the purchase by bank wire.

Prefer to arrange everything personally? WhatsApp a specialist

Speak with a Bizak & Co. specialist about this piece

|Call or Text

The Rolex Lady-Datejust 28 reference 279174SRJ is a 28mm automatic watch crafted in Oystersteel and 18k white gold, presenting a silver Roman-numeral dial, an 18k white gold fluted bezel, and the classic five-piece-link Jubilee bracelet. This combination of steel and precious metal makes it one of the most versatile and sought-after references in the Lady-Datejust collection.

The 279174SRJ stands out for the elegant contrast between its sporty Oystersteel case and the refined white gold fluted bezel, a pairing that transitions effortlessly from everyday wear to formal occasions. Contact Bizak & Co. today to inquire about availability, pricing, and how to purchase this iconic ladies' Rolex online.

Compare it across every Lady-Datejust 28 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 28, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

Learn More

The Rolex Lady-Datejust is the definitive ladies' dress watch, a lineage that traces its origins to 1957 when Rolex introduced a scaled version of the legendary Datejust for women. Across more than six decades the model has remained the benchmark for refined, calendar-equipped watchmaking at the 28mm scale, worn by generations of women who demand both precision and elegance on the wrist. Reference 279174SRJ represents the modern expression of that heritage, combining contemporary Oystersteel construction with the unmistakable prestige of 18k white gold.

The case of the 279174SRJ measures 28mm in diameter and is crafted from Rolex's proprietary Oystersteel, an alloy prized for its exceptional corrosion resistance and mirror-quality polish. The crown of the watch is secured by the Twinlock winding crown system, ensuring the Oyster case remains sealed against moisture and dust in everyday use. The proportions are timelessly feminine without feeling fragile, making the watch equally at home on slender and more athletic wrists.

At the heart of the dial is a silver chapter ring set with Roman numerals, one of the most classically legible and historically resonant dial configurations available in the Lady-Datejust range. Roman numerals evoke the tradition of Swiss haute horlogerie and pair beautifully with the polished indices and the characteristic Datejust date window at three o'clock, framed by the iconic cyclops lens that magnifies the date 2.5 times for effortless reading. The overall effect is a dial that reads as both luxurious and immediately legible.

The 18k white gold fluted bezel is perhaps the most distinctive element of the 279174SRJ. The fluted motif dates to the earliest Datejust references of the 1940s and was originally functional, sealing the bezel to the case; today it is an iconic design signature and a mark of Rolex prestige. White gold, with its cool, bright luster, complements the silver dial and Oystersteel case perfectly, adding a precious-metal accent without the warmth of yellow or rose gold. The Jubilee bracelet, introduced alongside the original Datejust in 1945 to mark Rolex's fortieth anniversary, completes the ensemble with its refined five-piece-link construction, offering supple drape and an unmistakably dressier character than the Oyster bracelet.

Powering the watch is a certified Swiss automatic movement, delivering the self-winding convenience and long-term accuracy that Rolex movements are renowned for worldwide. As with all Lady-Datejust references, the 279174SRJ is built to be worn daily and to last a lifetime with proper service intervals, making it as practical an investment as it is a beautiful one.

At Bizak & Co., we specialize in pre-owned and luxury Rolex timepieces and take pride in helping collectors and first-time buyers alike find the exact reference they are looking for. The Lady-Datejust 28 ref. 279174SRJ in Oystersteel and white gold with a silver Roman dial is a perennially popular choice that holds its desirability across seasons and trends. Reach out to our team at bizakandco.com to ask about this reference, request additional images, or discuss purchase options — we are here to help you acquire this iconic watch with confidence.

Technical Details

Reference Number 279174SRJ

Model Family Lady-Datejust 28

Movement Automatic

Case Material Two-Tone

Bracelet Material Two-Tone

Dial Silver with Roman numerals

Case Dimension 28mm

Year 2025

Condition Brand New

Box & Papers Full Set

FAQ

1. What makes the Rolex Lady-Datejust 28 reference 279174SRJ special?
The 279174SRJ pairs Oystersteel with an 18k white gold fluted bezel and a silver Roman-numeral dial, a combination that delivers precious-metal elegance at a more accessible price point than an all-gold watch. The Jubilee bracelet adds a further layer of refinement, making this one of the most balanced and versatile references in the current Lady-Datejust lineup.

2. What movement powers the Rolex Lady-Datejust 28 279174SRJ?
The watch is powered by a certified Swiss automatic movement, providing self-winding convenience for everyday wear. Rolex automatic movements are renowned for their precision, durability, and long service life.

3. What is the case size of the Lady-Datejust 279174SRJ?
The reference 279174SRJ features a 28mm Oyster case, the standard size for the modern Lady-Datejust collection. This diameter is considered the classic ladies' Rolex size, offering a refined, feminine presence on the wrist.

4. Is the Rolex Lady-Datejust 28 suitable for everyday wear?
Yes, the Lady-Datejust 28 is designed to be worn daily thanks to its robust Oystersteel construction, sealed Oyster case, and self-winding movement. Its versatile aesthetic — dressy enough for formal events yet understated enough for the office — makes it an ideal everyday luxury watch.

5. What are the dial and bezel details on the 279174SRJ?
The dial is silver with Roman numeral hour markers, offering a classic and highly legible look, while the bezel is crafted in 18k white gold with the iconic fluted motif. Together these elements create a harmonious, precious yet wearable aesthetic that is instantly recognizable as a Datejust.

6. How can I buy the Rolex Lady-Datejust 28 279174SRJ from Bizak & Co.?
You can browse and inquire about the Lady-Datejust 28 ref. 279174SRJ directly at bizakandco.com or contact our team for availability, pricing, and condition details. Bizak & Co. is not an authorized Rolex dealer, but we are experienced luxury watch specialists committed to helping you purchase with confidence.

Certified Authenticity

Each watch we sell comes with original box & papers.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Every watch is checked by us before shipping.

5 Years Warranty

Every watch you buy from us is backed by our 5-year warranty—because luxury should come with long-term peace of mind.

If anything goes wrong mechanically due to a manufacturing issue, we’ll take care of it. No stress. No surprises.

Because trust isn’t built in a transaction—it’s built over time.

90 Day Return Policy

Our costumers trust us and we trust them. That's why we're boldly presenting the best return policy in the industry.

We take all the risk so you don't have to.

Signature personal delivery service

For high-value orders, we offer our exclusive Signature Personal Delivery—where one of our team members personally flies out to hand-deliver your watch.

Because some pieces deserve more than just shipping—they deserve a handshake.

You might also like...