Rolex Lady-Datejust 28 28 mm 279174SRO Steel/White Gold Silver

The Rolex Lady-Datejust is one of the most storied watches in horology, tracing its lineage to 1957 when Rolex introduced the first purpose-built, date-displaying wristwatch scaled for women. Over decades the collection has evolved while preserving its founding promise: the precision and robustness of the Oyster case in a refined, feminine proportion. The Lady-Datejust 28, introduced with the current generation, represents the most refined expression of that heritage at 28mm, a diameter that sits elegantly on a range of wrist sizes without sacrificing the dial legibility that made the Datejust an icon.

Reference 279174SRO is defined by its thoughtful combination of materials. The case and Oyster bracelet are constructed in Rolex's proprietary Oystersteel, an alloy in the 904L family renowned for its corrosion resistance and high-polish brilliance. The case is crowned by an 18k white gold fluted bezel, a signature Rolex design element that adds luminous contrast and a flash of precious metal. Together these two materials strike the balance Rolex describes as its two-tone philosophy: durable enough for everyday life, refined enough for any occasion.

The silver dial of the 279174SRO features Roman numeral hour markers, a detail that connects the watch to classical watchmaking tradition and lends the dial a composed, legible elegance. Roman numerals suit the Lady-Datejust's identity perfectly, evoking a sense of timeless formality while remaining instantly readable. The date aperture at three o'clock, framed by the Cyclops lens on the crystal above, is characteristic of every Datejust and serves as the model's defining functional hallmark.

Powering the watch is a Rolex-certified automatic movement, a self-winding mechanical caliber regulated to Superlative Chronometer standards. Rolex Superlative Chronometer certification means the movement has been tested and certified by Rolex to a precision of plus or minus two seconds per day after leaving the factory, a standard that goes beyond the official COSC chronometer designation. The Oyster case provides the hermetic protection that shields this movement from dust, moisture, and the rigors of daily wear.

The three-link Oyster bracelet completes the reference with a versatile, sporty-elegant profile. Its flat, broad links have been a Rolex staple for generations and are engineered to the same exacting tolerances as the case. The Oysterclasp and Easylink comfort extension system allow for a precise, secure fit throughout the day. Whether worn to the office, to a dinner, or on a weekend outing, the 279174SRO adapts effortlessly.

At Bizak and Co., we curate only the finest examples of desirable references like the Rolex Lady-Datejust 28 279174SRO because we believe every client deserves a watch that is as sound an investment as it is a joy to wear. The Lady-Datejust 28 in steel and white gold with a silver Roman dial and fluted bezel is perennially in demand, holding its desirability across market cycles. Browse our current inventory at bizakandco.com or reach out directly to our team to inquire about availability, condition details, and purchasing options. Bizak and Co. is not an authorized Rolex dealer.