Rolex Lady-Datejust 28 28 mm 279174SSO Steel/White Gold Silver

The Rolex Lady-Datejust 28 is one of the most enduring and recognizable luxury watches in the world, tracing its lineage to the original Datejust introduced in 1945 — the first self-winding wristwatch to display the date in a window on the dial. The Lady-Datejust has since evolved into the definitive dress watch for women, beloved for its proportionate 28mm case, classically proportioned dial, and the signature date complication at three o'clock that defines the Datejust family. Reference 279174SSO represents the current generation of this storied line, embodying decades of refinement in a single cohesive design.

The case of the 279174SSO measures 28mm in diameter and is constructed from Oystersteel — Rolex's proprietary 904L stainless steel, chosen for its exceptional resistance to corrosion and its ability to hold a high polish — combined with 18k white gold elements that elevate the watch beyond a standard steel sports piece. The Oyster case construction, with its screw-down winding crown and solid-link bracelet integration, delivers Rolex's hallmark water resistance and structural integrity, making this small-diameter watch far more robust than its delicate appearance might suggest.

The silver dial of reference 279174SSO is one of its most captivating attributes, presenting a clean, bright surface that reflects light beautifully throughout the day. Index hour markers — set with precision against the silver backdrop — provide clear legibility while maintaining the refined aesthetic expected of a Lady-Datejust. The 18k white gold fluted bezel crowns the case with an instantly recognizable Rolex signature, its geometric grooves catching light from every angle and lending the watch a jewellery-like quality that has made the fluted bezel one of the brand's most beloved design motifs.

Powering the 279174SSO is a Rolex automatic movement, the result of the brand's decades-long commitment to in-house manufacture and precision engineering. Rolex automatic movements are chronometer-certified by the Contrôle Officiel Suisse des Chronomètres (COSC) and subject to Rolex's own even more stringent standards, ensuring accuracy and reliability well beyond industry norms. The movement winds itself via the natural motion of the wearer's wrist through Rolex's Perpetual rotor system, requiring no manual winding under normal conditions.

On the wrist, the Lady-Datejust 28 in this configuration offers a presence that is quietly luxurious rather than ostentatious. The 28mm diameter sits elegantly on smaller wrists while remaining fully legible, and the combination of Oystersteel and white gold means it transitions seamlessly from casual daytime wear to formal evening settings. The Oyster bracelet, with its three-piece link construction and secure folding clasp, provides a comfortable, secure fit that keeps the watch firmly in place through any activity.

Buying a Rolex Lady-Datejust 28 reference 279174SSO from Bizak & Co. means acquiring a timepiece from a trusted luxury watch dealer committed to quality and transparency. Bizak & Co. is not an authorized Rolex dealer; all Rolex trademarks belong to Rolex SA. We invite you to contact our knowledgeable team at bizakandco.com to ask questions, request additional photographs, or purchase this Lady-Datejust 28 online with confidence. Whether you are adding a cornerstone timepiece to your collection or searching for the perfect gift, this reference represents an exceptional opportunity.