Rolex Lady-Datejust 28 28 mm 279174WMDO Steel/White Gold White Mother of Pearl

The Rolex Lady-Datejust 28 is one of the most enduring icons in fine watchmaking — a timepiece that has defined elegance on the wrist since the Datejust family was first introduced as the world's first self-winding waterproof chronometer wristwatch to feature an automatically changing date. Reference 279174WMDO represents the modern 28mm iteration of that storied legacy, bringing together Oystersteel and 18k white gold in a combination that is simultaneously sporty and unmistakably luxurious.

At 28mm, the Lady-Datejust 28 is sized with precision for the feminine wrist, offering a profile that wears with understated authority rather than excess. The case is crafted from Rolex's proprietary Oystersteel — a 904L steel alloy prized for its exceptional corrosion resistance and mirror-like polish — while white gold accents on the bezel and crown lug zone add a layer of precious-metal refinement that sets this reference clearly apart from steel-only variants.

The dial of the 279174WMDO is among its most captivating attributes. White mother-of-pearl is a material sourced from the inner lining of mollusks, and no two dials are ever identical — the natural iridescence shifts between cream, silver, and soft blue depending on the light, giving the watch an organic, living quality that no lacquer or enamel can fully replicate. Diamond hour markers reinforce the luxurious character of the dial, catching light with every movement of the wrist.

The 18k white gold fluted bezel is perhaps the most classically Datejust design detail of all. The vertically fluted motif traces its heritage directly to the earliest Datejust references and remains one of the most recognizable signatures in horology. In white gold, the fluting achieves a brilliance that complements both the mother-of-pearl dial and the steel case, creating a harmonious contrast of textures and materials. The Oyster bracelet — robust, three-link, and refined — grounds the whole composition in everyday wearability.

A Swiss automatic movement beats at the heart of the 279174WMDO, offering the dependability and precision that Rolex movements have embodied for over a century. The self-winding mechanism means this watch winds itself through the natural motion of the wrist, requiring no battery and rewarding daily wear with continuous accuracy.

At Bizak & Co., we specialize in sourcing exceptional pre-owned and unworn Rolex timepieces, and the Lady-Datejust 28 reference 279174WMDO is among the most sought-after references we carry. Whether you are buying your first luxury watch or adding a signature piece to an established collection, this reference rewards the investment with timeless design and the unparalleled heritage of the Rolex name. Contact us or purchase online at bizakandco.com — our team is ready to assist with any questions about this reference.