Rolex Lady-Datejust 28 28 mm 279174WRJ Steel/White Gold White

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, having debuted in 1957 as the first self-winding, waterproof watch with a date display scaled specifically for the feminine wrist. Across more than six decades the collection has remained the definitive expression of Rolex elegance for women, worn by royalty, artists, and tastemakers the world over. The current 28mm generation, introduced under the Lady-Datejust 28 name, refines proportions that feel both contemporary and timelessly poised on the wrist.

Reference 279174WRJ sits at a particularly compelling intersection of materials and design within the Lady-Datejust 28 lineup. The case is constructed in Rolex's proprietary Oystersteel — a 904L stainless steel alloy prized for its exceptional corrosion resistance and mirror-quality polish — while the bezel and crown are rendered in 18k white gold, creating a two-tone hierarchy that reads as quietly luxurious rather than overtly showy. At 28mm the Oyster case is perfectly scaled for slender to medium wrists.

The white Roman numeral dial is the centerpiece of the 279174WRJ and the detail that gives it its distinctive character. Roman numerals have historically connoted old-world prestige on dress watches, and on a crisp white background they deliver maximum legibility with an aristocratic sensibility. The white gold fluted bezel, one of the most recognizable Rolex signatures since the 1940s, catches light from every angle and frames the dial with a jewel-like scalloped edge that transforms the watch into a true wrist jewel.

The Lady-Datejust 28 is powered by a Rolex automatic movement, meaning the watch winds itself through the natural motion of the wearer's wrist via Rolex's patented Perpetual rotor system. Automatic movements in this family are certified chronometers by the COSC and further regulated by Rolex to stricter in-house tolerances, ensuring accuracy that far exceeds industry standards. The movement is housed inside the Oyster case, which provides water resistance suited to everyday life.

The five-piece link Jubilee bracelet — designed by Rolex in 1945 specifically for the original Datejust — completes the 279174WRJ with characteristic elegance. Its alternating polished center links and brushed outer links echo the two-tone aesthetic of the case and bezel, creating a cohesive, harmonious package from every angle. The Jubilee is widely regarded as one of the most comfortable and visually refined bracelets Rolex produces, draping naturally across the wrist and wearing with effortless grace.

Buying the Rolex Lady-Datejust 28 reference 279174WRJ from Bizak & Co. means working with a knowledgeable team dedicated to sourcing and presenting luxury watches with full transparency. Whether you are a first-time Rolex buyer or an experienced collector adding to an established portfolio, the 279174WRJ represents a sound choice: a reference that combines precious-metal prestige with everyday wearability, strong secondary-market demand, and the unmistakable heritage of the world's most recognized watch brand. Reach out to Bizak & Co. to inquire about availability, pricing, and condition details — we are here to help you find the right watch with confidence.