Rolex Lady-Datejust 28 28 mm 279174WRO Steel/White Gold White

The Rolex Lady-Datejust 28 reference 279174WRO stands as one of the most enduring expressions of horological femininity in the modern watch canon. First introduced in 1945, the Datejust was the world's first self-winding wristwatch to display the date in a window on the dial, and the Lady-Datejust lineage carries that pioneering spirit forward in a 28mm case scaled for smaller wrists without surrendering a single degree of presence or prestige. Reference 279174WRO sits at a particularly desirable intersection of sportive steel and precious-metal luxury, making it one of the most sought-after references in the current Lady-Datejust 28 collection.

The 28mm Oyster case of the 279174WRO is constructed in Oystersteel—Rolex's proprietary 904L stainless steel alloy prized for its exceptional corrosion resistance and mirror-like polish—accented by 18k white gold on the bezel and crown. The architecture is instantly recognizable: a symmetrical middle case, downward-curving lugs, and the signature Oyster crown that secures water resistance. At 28mm this case wears with quiet authority, never overstating itself yet unmistakably Rolex on the wrist.

The white Roman dial of the 279174WRO is a study in classical restraint. Roman numeral hour markers rendered in crisp white lend the dial a timeless, almost architectural quality that distinguishes it from index or diamond-set variants in the same family. The cyclops lens magnifying the date window at 3 o'clock—a Datejust hallmark since the very beginning—sits flush within the dial's clean aesthetic. The white-on-white palette creates a refined monochromatic effect that reads as both contemporary and eternal.

The 18k white gold fluted bezel is arguably the most iconic element of this reference. Rolex developed the fluted bezel originally as a functional tool for screwing the case back in place; today it endures as one of watchmaking's most recognizable aesthetic signatures, its precisely machined serrations catching light from every angle. Paired with the white gold material, the bezel on the 279174WRO glows with a cool, bright luminosity that complements the white Roman dial beautifully. The Oyster bracelet—finished in Oystersteel with a deployant Crownclasp—grounds the luxurious upper case elements in the brand's unmistakable sport-tool DNA.

Powering the Lady-Datejust 28 is a Rolex automatic movement, the hallmark of Rolex's commitment to precision and reliability. Rolex automatic movements are COSC-certified chronometers that meet stringent in-house accuracy standards, ensuring that this watch performs as dependably as it looks. The self-winding rotor means the watch winds continuously during normal wear, requiring no manual winding under everyday conditions.

Bizak & Co. is a trusted independent luxury watch dealer specializing in Rolex and other premier timepiece brands. Whether you are buying your first Lady-Datejust or adding the 279174WRO to an existing collection, our team is ready to guide you through every detail of this reference. Browse the Rolex Lady-Datejust 28 for sale at bizakandco.com, or reach out directly to discuss condition, provenance, and pricing—we are here to make your acquisition seamless and confident. Please note that Bizak & Co. is not an authorized Rolex dealer.