Rolex Lady-Datejust 28 28 mm 279381RBRCSJ Steel/Rose Gold/Diamonds Chocolate

The Rolex Lady-Datejust is one of watchmaking's most enduring icons, tracing its origins to 1957 when Rolex introduced the first self-winding, waterproof, date-displaying watch scaled for a woman's wrist. Over the decades the line evolved through case size refinements and material innovations, arriving at the current 28mm generation that strikes an ideal balance between presence and delicacy. Reference 279381RBRCSJ represents the pinnacle of that evolution, pairing the technical heritage of the Datejust family with exceptional gem-setting artistry and a warm, fashion-forward color story.

The 28mm case of the 279381RBRCSJ is constructed in Oystersteel—Rolex's proprietary 904L stainless steel prized for its superior corrosion resistance and high-polish brilliance—paired with 18k Everose gold, the brand's exclusive rose-gold alloy formulated to resist fading over time. The combination of the two metals creates a two-tone aesthetic that feels simultaneously sporty and luxurious, while the diamond-set bezel crowns the case with a continuous ring of brilliant-cut diamonds that catch light from every angle.

The chocolate dial is among the most sought-after color options in the Lady-Datejust range. Its warm, deep brown tone creates a striking contrast against the Everose gold accents and the bright white sparkle of the diamond hour markers, resulting in a dial that is legible, layered in texture, and unmistakably luxurious. The classic Datejust date window sits at three o'clock, magnified by the iconic Cyclops lens, keeping the watch firmly in the tradition of the model's signature complication.

Powering the 279381RBRCSJ is a Rolex-certified automatic movement, representing decades of in-house manufacture and rigorous chronometric testing. Rolex automatic calibers are known for their reliability, smooth rotor winding, and precision that meets or exceeds COSC chronometer standards. The movement is sealed within the Oyster case, which offers water resistance to 100 meters (330 feet), confirming that this watch is not merely decorative but is engineered to perform as a daily companion.

On the wrist, the five-link Jubilee bracelet—introduced by Rolex in 1945 alongside the original Datejust—provides a supple, comfortable drape that flatters the wrist and complements the watch's refined character. The bracelet's alternating polished and brushed links echo the two-tone case-and-bracelet color story, unifying the design from every angle. At 28mm the watch wears close to the wrist and suits a wide range of wrist sizes without sacrificing visual impact.

Bizak & Co. is proud to offer this Rolex Lady-Datejust 28 reference 279381RBRCSJ to discerning buyers who appreciate the convergence of horological pedigree and high jewelry aesthetics. Whether you are buying online or prefer to speak with one of our specialists directly, our team is here to guide you through the acquisition of this exceptional timepiece. Please note that Bizak & Co. is not an authorized Rolex dealer; all watches are pre-owned or sourced from the secondary market and are represented accurately as described.