Rolex Lady-Datejust 28 28 mm 279381RBRROSESJ Steel/Rose Gold/Diamonds Rose

The Rolex Lady-Datejust is one of the most storied watches in horology — introduced in 1957 as the first self-winding waterproof watch sized specifically for women, it established a blueprint for elegant precision that has endured for decades. The current 28 mm generation refines every proportion, material, and detail to meet the expectations of modern collectors while preserving the timeless silhouette that made the Lady-Datejust iconic. Reference 279381RBRROSESJ represents this lineage at its most glamorous, combining precious materials and diamond craftsmanship in a wearable, everyday package.

The 28 mm Oyster case of ref. 279381RBRROSESJ is constructed in a two-tone pairing of Oystersteel — Rolex's proprietary 904L stainless steel prized for its exceptional corrosion resistance and mirror-like polish — and 18k Everose gold, Rolex's exclusive rose-gold alloy engineered not to fade over time. The case measures a refined 28 mm in diameter, a size that sits elegantly on the wrist without overpowering the hand, and the watch is rated to 100 metres (330 feet) of water resistance thanks to the screw-down Twinlock crown and Oyster case architecture.

The dial of this Lady-Datejust 28 is finished in a warm rose tone with index hour markers, creating a cohesive and feminine aesthetic that pairs beautifully with the Everose gold elements. Framing the dial is a diamond-set bezel that catches light at every angle, elevating this reference from a precision instrument to a piece of jewelry-grade wristwear. The interplay of the rose dial, gold case, and diamond brilliance is what places the 279381RBRROSESJ among the most coveted Lady-Datejust variants available on the secondary market.

The watch is worn on Rolex's five-piece Jubilee bracelet, the same design that debuted alongside the original Datejust in 1945 and remains synonymous with the model's dress character. In two-tone Oystersteel and Everose gold, the Jubilee bracelet adds supple, linked elegance to the wrist and integrates seamlessly with the case's mixed-material finish. The concealed Crownclasp ensures a clean, uninterrupted line across the wrist. Powering the watch is a self-winding automatic movement, providing reliable, maintenance-friendly performance befitting a daily-wear luxury timepiece.

For collectors and buyers seeking a Lady-Datejust 28 for sale online, ref. 279381RBRROSESJ occupies a particularly desirable position: it is universally flattering across dress and casual contexts, the two-tone Everose and steel configuration broadens styling versatility compared to full gold, and the diamond bezel adds a level of adornment that appeals to buyers looking for a watch that doubles as fine jewelry. It is a reference that holds strong desirability in the pre-owned Rolex market. Bizak and Co. specializes in sourcing and presenting luxury timepieces of this caliber, and our team is ready to assist you in acquiring this reference with confidence and care.