Rolex Lady-Datejust 28 28 mm 279383RBRLDJ Steel/Yellow Gold/Diamonds Purple

The Rolex Lady-Datejust is the quintessential dress watch for women, a lineage that stretches back to 1957 when Rolex introduced the first Datejust scaled expressly for the female wrist. Over six decades that heritage has been refined into the current 28mm generation — the model number tells the story: 28 millimeters of pure, considered proportion, sized to sit elegantly without overpowering a slender wrist. Reference 279383RBRLDJ is among the most coveted configurations in the modern Lady-Datejust catalog, blending precious materials, factory gem-setting, and a dial color that is genuinely rare in the Rolex lineup.

The 28mm case of reference 279383RBRLDJ is constructed in Rolex's proprietary Oystersteel — a 904L stainless steel alloy chosen for its exceptional corrosion resistance and mirror-bright polish — complemented by 18k yellow gold on the bezel, crown, and Jubilee bracelet center links. This Rolesor combination, Rolex's term for steel-and-gold pairings, delivers the visual richness of a full gold watch with the durability and everyday wearability of steel. The Oyster case itself is hermetically sealed and water resistant to 100 meters (330 feet), making it far more capable than a typical dress watch.

The diamond-set bezel is one of the defining elements of this reference. Rolex's in-house gem-setting artisans set brilliant-cut diamonds individually around the full circumference of the bezel, each selected for cut, color, and clarity, then set in precious metal to maximize light return. The result catches the light from every angle and transforms the watch into a piece of jewelry without sacrificing a single degree of its horological integrity. Beneath that bezel sits the unmistakable fluted profile that frames the dial like a crown.

The purple dial is the true showstopper of reference 279383RBRLDJ. Purple is an uncommon and confident choice in fine watchmaking — historically associated with luxury and distinction — and Rolex's rendering of it is rich, saturated, and deeply polished, creating a captivating contrast against the yellow gold hour markers and the sparkling diamond bezel. The iconic date window at 3 o'clock, magnified by the signature Cyclops lens, keeps the watch fully functional and immediately identifiable as a Datejust. The Jubilee bracelet — a five-piece link design created by Rolex in 1945 specifically for the original Datejust — completes the composition with its refined, dressy cadence.

An automatic movement beats at the heart of this Lady-Datejust 28, providing the self-winding convenience that modern wearers expect while maintaining the mechanical soul that distinguishes a Rolex from any quartz alternative. Rolex movements are manufactured, assembled, and tested entirely in-house to standards that meet and exceed those of the Swiss Official Chronometer Testing Institute (COSC), ensuring reliability that passes through generations.

Bizak & Co. is proud to offer this certified authentic, brand-new Rolex Lady-Datejust 28 reference 279383RBRLDJ to discerning buyers across the United States. Whether you are searching for a meaningful gift, a personal milestone piece, or a blue-chip addition to a growing watch collection, the combination of purple dial, diamond bezel, Oystersteel and yellow gold construction, and the timeless Jubilee bracelet makes this reference exceptionally difficult to find and highly desirable for resale. Browse our full Rolex inventory at bizakandco.com or reach out directly — our team is ready to answer every question and guide you through a seamless purchase experience.