Rolex Lady-Datejust 28 28 mm 279383RBRSDJ Steel/Yellow Gold/Diamonds Silver

The Rolex Lady-Datejust is one of the most storied names in fine watchmaking, and reference 279383RBRSDJ represents the collection at its most refined. Introduced as the natural evolution of the original 1957 Lady-Datejust, the 28mm case size was re-established in 2017 to serve as the definitive expression of the line—proportioned precisely for the wrist yet substantial enough to command attention. This brand-new example is offered by Bizak & Co. in pristine, unworn condition.

The case and bracelet of the 279383RBRSDJ are constructed in Rolex's proprietary Oystersteel paired with 18k yellow gold—a combination Rolex calls Rolesor. This two-tone treatment has been a hallmark of the Datejust family for decades, conferring warmth and luxury without sacrificing the durability inherent to Oystersteel. The fluted or smooth case flanks transition seamlessly into the five-piece-link Jubilee bracelet, itself an icon first introduced alongside the Datejust in 1945.

The bezel on this reference is set with brilliant-cut diamonds, adding a layer of haute joaillerie craftsmanship that elevates the watch from exceptional timepiece to genuine jewel. Rolex's in-house gem-setting artisans select and individually set each stone for brightness and uniformity, ensuring the diamond bezel catches light from every angle. Against the silver dial, the effect is luminous and thoroughly feminine.

The silver dial of the 279383RBRSDJ provides a clean, light-filled backdrop that allows the Datejust's characteristic details—the applied hour markers, the cyclops lens magnifying the date aperture at 3 o'clock, and the iconic Mercedes hands—to read with effortless clarity. Rolex dials of this caliber are produced entirely in-house to standards that few manufacturers in the world can match, and the silver finish lends the watch a timeless versatility that suits both casual and formal occasions.

A certified automatic movement powers this Lady-Datejust 28, delivering the reliable, self-winding performance Rolex is universally known for. The movement is housed within the Oyster case, which provides 100 meters (330 feet) of water resistance thanks to the screw-down Twinlock crown—meaning this watch is as practical as it is beautiful, engineered to accompany an active lifestyle without a second thought.

When you purchase reference 279383RBRSDJ from Bizak & Co., you are buying a certified authentic, brand-new Rolex from a dealer with deep expertise in luxury timepieces. Bizak & Co. is not an authorized Rolex dealer, but every watch we offer is rigorously authenticated, and we stand behind each sale with full transparency. Whether you are adding to a collection or choosing a landmark gift, we invite you to contact us—our team is ready to answer every question and ensure a seamless buying experience.