Rolex Lady-Datejust 28 28 mm 279383RBRSSJ Steel/Yellow Gold/Diamonds Silver

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking, having introduced the world's first self-winding waterproof wristwatch with a date display scaled for a woman's wrist when the line debuted in 1957. Across decades of evolution, the Lady-Datejust has remained the definitive expression of refined, understated luxury—a watch that carries the full weight of Rolex's engineering heritage inside a beautifully proportioned case. The current 28mm generation represents the pinnacle of that tradition, offering modern proportions while preserving the timeless silhouette that made the line a cultural touchstone.

Reference 279383RBRSSJ is built around a 28mm Oyster case rendered in Oystersteel—Rolex's proprietary 904L stainless steel, celebrated for its exceptional corrosion resistance and mirror-bright polish—and complemented by 18k yellow gold accents that introduce warmth and unmistakable prestige. The bi-metal construction is one of the most beloved aesthetic decisions in fine watchmaking: Oystersteel's cool, industrial precision plays against yellow gold's classical richness in a dialogue that never grows dated. The case is water resistant to 100 metres, secured by the legendary Oyster crown and reinforced case back.

At the heart of the dial side sits the diamond-set bezel, whose individually selected brilliant-cut diamonds encircle the dial in an unbroken ring of scintillating light. This feature transforms an already striking watch into something that reads unmistakably as jewelry, catching light at every angle of movement. Beneath the bezel, the silver dial is clean and authoritative, offering sharp legibility while letting the surrounding diamond brilliance take center stage. Together, the silver dial and diamond bezel create a contrast that is simultaneously glamorous and restrained.

The Lady-Datejust 28 is powered by an automatic movement housed within the sealed Oyster case. Rolex automatic calibers are synonymous with precision, reliability, and ease of ownership—wound continuously by the motion of the wearer's wrist, requiring no battery, and serviced on decade-long intervals when maintained according to Rolex guidelines. The result is a watch you can wear every single day without a second thought, knowing that the movement inside is performing to the exacting standards that have made Rolex synonymous with reliability.

On the wrist, the 28mm case size is ideal for slender to medium wrists, sitting close and flat with a presence that feels substantial without overwhelming. The five-piece link Jubilee bracelet—originally introduced alongside the Datejust in 1945—adds a fluid, dressy quality that distinguishes the Lady-Datejust from its sportier stablemates. The bracelet's articulation follows the wrist naturally, and in the two-tone Oystersteel and yellow gold execution it echoes the case's bi-metal elegance across every link.

Buying a brand-new Rolex Lady-Datejust 279383RBRSSJ from Bizak and Co. means acquiring one of the most recognizable and consistently desirable references in Rolex's current collection, offered by a trusted luxury watch dealer committed to authenticity and customer confidence. Whether you are purchasing for a milestone occasion, adding a cornerstone piece to a growing collection, or simply investing in a watch you will reach for every morning, this reference delivers exceptional value, beauty, and lasting prestige. Contact Bizak and Co. today to purchase online or to speak with our team about this Lady-Datejust 28 for sale.