Rolex Lady-Datejust 28 28 mm 279383RBRSSO Steel/Yellow Gold/Diamonds Silver

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history — introduced in 1957 as the first self-winding waterproof wristwatch with a date display scaled specifically for a woman's wrist. Decades later, the 28 mm case generation refined the proportions to their current ideal, sitting with quiet confidence on a wide range of wrist sizes. Reference 279383RBRSSO represents the pinnacle expression of that legacy, combining the technical pedigree Rolex is renowned for with the aesthetic richness of diamonds and precious metal.

The 28 mm Oyster case is constructed in a two-material pairing of Rolex's proprietary Oystersteel — a 904L stainless steel alloy prized for its superior corrosion resistance and exceptional polish — alongside 18k yellow gold. This Rolesor combination has defined the Datejust family's most versatile and recognizable aesthetic for generations, offering the durability of steel alongside the warmth and prestige of gold. The case is water resistant to 100 metres thanks to the Oyster architecture's screw-down Triplock crown and solid caseback.

The bezel of the 279383RBRSSO is set with brilliant-cut diamonds, adding a halo of brilliance that frames the dial with unmistakable luxury. Against that sparkling surround, the silver dial reads with composed elegance — clean, luminous, and highly legible. The Oyster bracelet, matching the case's Oystersteel and yellow gold construction, delivers both security and a supple fit on the wrist, fastened with Rolex's Crown Clasp for ease of wear.

Beneath the case, an automatic movement drives the watch with the reliability and precision expected of a modern Rolex. The movement winds continuously via rotor, meaning the watch stays powered through the natural motion of the wearer's wrist — practical, refined, and entirely in keeping with the Lady-Datejust's dual role as a serious timekeeper and a treasured accessory.

On the wrist, the Lady-Datejust 28 in this configuration makes a statement that transcends trends. The 28 mm diameter sits elegantly on finer wrists yet retains enough presence to be noticed, while the diamond bezel and yellow gold accents ensure it transitions seamlessly from boardroom to formal occasion. It is the kind of watch passed between generations — a certified authentic, brand-new example that arrives in pristine condition, ready to begin a new chapter.

At Bizak & Co., we take pride in offering certified authentic luxury timepieces including this brand-new Rolex Lady-Datejust 28 ref. 279383RBRSSO. While we are not an authorized Rolex dealer, every watch we sell is verified for authenticity and described accurately. Whether you are buying your first luxury watch or adding to a curated collection, our team is ready to assist — contact us at bizakandco.com or reach out directly to secure this piece today.