Rolex Lady-Datejust 28 28 mm 279384RBRSDJ Steel/White Gold/Diamonds Silver

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, introduced in 1957 as the first self-winding, waterproof watch with a date display scaled expressly for a woman's wrist. Over the decades it has remained the definitive dressy-yet-sporty timepiece for discerning women, earning its place in wardrobes from Geneva to New York. Reference 279384RBRSDJ represents the current 28mm generation, refined in every dimension to sit beautifully on a wide range of wrist sizes while projecting unmistakable Rolex authority.

The case of the 279384RBRSDJ is crafted from a combination of Rolex's proprietary Oystersteel—a 904L stainless steel alloy prized for its exceptional corrosion resistance and mirror-bright polish—and 18k white gold, lending the watch a two-tone luxuriousness that reads as understated brilliance rather than ostentatious flash. The crown and case flanks in white gold provide a jewel-like contrast to the steel mid-case, a pairing that has become synonymous with elevated Rolex finishing.

The diamond-set bezel is the visual centerpiece of this reference. Rolex's in-house gem-setting artisans hand-select and individually set each brilliant-cut diamond, ensuring uniform brilliance and fire that encircle the dial. Below the bezel sits the silver dial, a classic color that reflects light with a cool, clean elegance and allows the diamond IX hour marker to catch the eye without overwhelming the composition. The overall effect is one of restrained opulence—the hallmark of great Rolex design.

Power is supplied by an automatic movement, the kind of self-winding mechanical precision Rolex has refined over a century of manufacture. The Jubilee bracelet—a five-piece link design patented by Rolex in 1945 and launched alongside the original Datejust—completes the watch with its supple, articulated drape and high-polished center links that complement the diamond setting perfectly. The Oyster clasp ensures secure, confident wear throughout the day.

Buying the Rolex Lady-Datejust 28 ref. 279384RBRSDJ from Bizak & Co. means working with a team of passionate, knowledgeable watch specialists who present each timepiece with transparency and care. Whether you are adding to a serious collection, marking a milestone occasion, or purchasing a first luxury watch, Bizak & Co. is here to guide you. Browse our current inventory at bizakandco.com or reach out directly—we welcome every inquiry and are committed to making your acquisition experience as exceptional as the watch itself.