Rolex Lady-Datejust 28 28 mm 279384RBRSSJ Steel/White Gold/Diamonds Silver

The Rolex Lady-Datejust is one of the most storied names in watchmaking — a lineage that traces back to 1957, when Rolex introduced the first self-winding, date-displaying wristwatch sized expressly for women. Decades of refinement have produced the modern Lady-Datejust 28, a watch that inherits every technical virtue of the broader Datejust family while proportioning the case to a graceful 28mm diameter that sits with understated confidence on the wrist.

Reference 279384RBRSSJ represents the pinnacle of the Lady-Datejust 28 range. The case is constructed from Rolex's proprietary Oystersteel — a 904L stainless steel alloy prized for its exceptional corrosion resistance and mirror-bright polish — while 18k white gold is introduced at the bezel and crown to elevate the overall tone. The result is a two-material architecture that feels both durable and distinctly luxurious, a hallmark of Rolex's Rolesor philosophy.

The bezel is set with brilliant-cut diamonds, a detail that transforms the watch from an instrument of precision into a piece of fine jewelry. Against this sparkling frame, the silver dial reads with serene clarity, its index hour markers catching the light without overwhelming the understated composition. Every element — from the applied indices to the slim Dauphine hands — reflects Rolex's obsessive attention to finishing standards.

An automatic movement beats inside the Oyster case, ensuring that daily wear keeps the watch wound and accurate without any intervention. Rolex's automatic movements are celebrated across the industry for their reliability, chronometric precision, and longevity, meaning this Lady-Datejust 28 is engineered to perform flawlessly for decades with routine servicing.

The five-piece link Jubilee bracelet — one of Rolex's most celebrated bracelet designs, introduced alongside the very first Datejust in 1945 — drapes elegantly around the wrist and provides a flexibility and comfort that few bracelet constructions can rival. Its polished center links echo the luster of the white gold bezel, tying the entire design together into a cohesive, jewel-like package.

At Bizak & Co., we source each timepiece with the discerning collector and connoisseur in mind. The Lady-Datejust 28 ref. 279384RBRSSJ is a watch that rewards both the eye and the wrist — a genuine Rolex that blends daily wearability with enduring elegance. We invite you to contact us to learn more, ask questions, or secure this reference for your collection. Bizak & Co. is not an authorized Rolex dealer; all trademarks remain the property of Rolex SA.