Rolex Lady-Datejust 28 28 mm 279384RBRWRJ Steel/White Gold/Diamonds White

The Rolex Lady-Datejust 28 is one of the most enduring icons in Swiss watchmaking history, tracing its lineage to 1957 when Rolex introduced the original Lady-Datejust as the first self-winding, waterproof wristwatch with an automatically changing date created specifically for women. Decades of refinement have produced the modern 28mm case—an ideal diameter that sits with quiet authority on the wrist without overwhelming it. Reference 279384RBRWRJ exemplifies the current generation of this storied collection, combining the robust durability of Oystersteel with the warm luminosity of 18k white gold in a two-tone configuration that has remained perennially fashionable.

The dial of the 279384RBRWRJ is finished in white and dressed with Roman numerals, a chapter arrangement that carries centuries of horological tradition into a thoroughly contemporary timepiece. Roman indices lend an architectural quality to the dial, their classical geometry balancing the brilliance of the surrounding diamond-set bezel so that the overall composition feels luxurious rather than ornate. The result is a watch face that rewards close inspection while remaining effortlessly legible at a glance—a hallmark of Rolex dial design.

The bezel of this Lady-Datejust is set with diamonds, transforming the functional outer ring into a continuous band of light that frames the dial and catches illumination from every angle. Rolex selects and sets each stone with exacting standards, ensuring uniform brilliance and precise positioning. This level of gem-setting craftsmanship is what separates a true Rolex jewellery watch from superficially similar alternatives, and it is a defining feature that makes reference 279384RBRWRJ immediately recognizable as a genuine Rolex creation.

Powering the watch is a Rolex automatic movement, the self-winding caliber that keeps the Lady-Datejust running with the accuracy and reliability the brand has built its global reputation upon. Rolex automatic movements are chronometer-certified by the COSC and subject to additional in-house testing, meaning each example meets standards well beyond what the industry requires. The movement's perpetual rotor winds the mainspring through the natural motion of the wrist, eliminating the need for manual winding under normal wear conditions and making the watch as practical as it is beautiful.

The Jubilee bracelet is one of Rolex's most celebrated designs, introduced alongside the original Datejust in 1945 and distinguished by its five-piece link construction that delivers a supple, flowing drape on the wrist. On the Lady-Datejust 28 the Jubilee is scaled precisely to complement the 28mm Oyster case, producing a unified silhouette where case and bracelet appear to belong to a single, coherent design. The combination of Oystersteel center links with white gold outer links mirrors the two-tone character of the case, adding visual depth across the entire profile of the watch.

Bizak & Co. is pleased to offer this Rolex Lady-Datejust 28 ref. 279384RBRWRJ to discerning buyers who appreciate the convergence of everyday wearability and genuine luxury. Whether you are purchasing your first Rolex or adding a gem-set piece to an established collection, this reference represents exceptional value and timeless style. We invite you to contact Bizak & Co. to learn more, confirm current availability, or buy this Lady-Datejust 28 online with the confidence that comes from working with a knowledgeable and dedicated luxury watch dealer.