Rolex Lady-Datejust 31 31 mm 278241ARDVIO Steel/Rose Gold Aubergine

The Rolex Lady-Datejust 31 is one of watchmaking's most enduring icons — a timepiece that has defined elegance on the wrist since the Datejust family was introduced in 1945 as the world's first self-winding wristwatch to display the date in a window on the dial. The 31mm case size sits at the heart of the Lady-Datejust range, offering a presence that reads clearly on a wide variety of wrist sizes without sacrificing the refined femininity the collection is known for. Reference 278241ARDVIO represents a modern evolution of this legacy, blending the warmth of 18k Everose gold with the durability and brightness of Oystersteel in a combination Rolex calls Rolesor.

The dial of this reference — coded in the suffix ARDVIO — is finished in a deep aubergine tone, a rich purple that evokes both luxury and individuality. Roman numeral hour markers reinforce the classical, dress-watch sensibility that runs through the Datejust DNA, lending the dial a timeless sophistication that reads well from formal evening events to refined daytime occasions. The aubergine color is among the more sought-after dial executions in the Lady-Datejust 31 lineup, appreciated by collectors and enthusiasts alike for its depth and rarity relative to the more common silver or white examples.

The smooth domed bezel in 18k Everose gold is a deliberate design choice that keeps the aesthetic clean and uncluttered, allowing the aubergine dial to command full attention. Everose gold is Rolex's proprietary rose gold alloy, engineered for exceptional color stability so that the warm blush tone resists fading over time — a meaningful detail for a watch intended to be worn and treasured across decades. The Oyster bracelet, one of the most recognizable and technically accomplished bracelets in watchmaking, completes the package with three-piece links that are both robust and elegant.

Powering the watch is an automatic movement, ensuring that everyday wear keeps the mainspring wound without any manual intervention. The case is water resistant to 100 meters (330 feet), a specification consistent with the Oyster case construction that has protected Rolex movements since 1926. The screw-down crown and case back seal the movement against water and dust, making this Lady-Datejust a genuinely practical companion as well as a beautiful one.

For collectors searching for a Rolex Lady-Datejust 31 278241ARDVIO for sale, this reference represents a compelling combination of a desirable dial color, the prestige of two-tone Rolesor construction, and the enduring value retention that Rolex timepieces are known for in the pre-owned and secondary market. Bizak & Co. specializes in sourcing and presenting watches of exactly this caliber — pieces where aesthetics, heritage, and investment value converge. Please note that Bizak & Co. is not an authorized Rolex dealer; all trademarks belong to Rolex SA. Reach out to our team at bizakandco.com to inquire about availability, condition details, and pricing for this reference.