Rolex Lady-Datejust 31 31 mm 278241CDJ Steel/Rose Gold Chocolate

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking, introduced as the first self-winding waterproof watch with a date display designed specifically for women. Across decades of refinement, the Lady-Datejust has maintained its core proposition — a supremely wearable, day-date-displaying dress watch that carries genuine horological substance beneath its elegant exterior. The 31mm case size represents the contemporary sweet spot for the line, offering a confident presence on the wrist without sacrificing the refined proportions that define the collection.

Reference 278241CDJ sits at a particularly compelling intersection of materials and aesthetics within the Lady-Datejust 31 family. The case and bracelet are crafted in Rolex's proprietary Oystersteel — a 904L stainless steel alloy celebrated for its exceptional corrosion resistance and lustrous polish — while 18k Everose gold, Rolex's exclusive rose gold alloy developed to resist fading over time, graces the bezel and accent elements. This two-tone configuration, known in the Rolex catalog as the Rolesor combination, delivers the warmth of precious metal alongside the robustness of steel.

The chocolate dial is the defining visual statement of this reference. Rich, dark, and deeply flattering against the rose gold tones of the bezel and case details, the chocolate dial is set with diamonds that serve as hour markers, introducing a layer of quiet brilliance that catches the light without overwhelming the overall composition. The smooth domed bezel in 18k Everose gold frames the dial with a clean, uninterrupted arc — a choice that emphasizes elegance over sportiness and suits formal and elevated-casual occasions equally well.

The Lady-Datejust 31 ref. 278241CDJ is powered by a Rolex automatic movement, delivering the self-winding mechanical reliability that collectors and everyday wearers alike have come to trust from the brand. Water resistance to 100 meters (330 feet) is provided by the Oyster case construction, meaning the watch transitions effortlessly from desk to dinner to the occasional aquatic encounter. The five-link Jubilee bracelet — one of Rolex's most celebrated bracelet designs, characterized by its elegant, supple drape — completes the watch with a refined finish that pairs naturally with the dress-forward character of this configuration.

Buying the Rolex Lady-Datejust 31 278241CDJ from Bizak & Co. means working with a team that takes sourcing, authenticity, and client experience seriously. Whether you are adding a cornerstone luxury timepiece to your collection, seeking a meaningful gift, or investing in a watch with strong long-term desirability, this reference delivers on every front. Contact Bizak & Co. today to inquire about this Lady-Datejust 31 and let our specialists guide you through the acquisition process.