Rolex Lady-Datejust 31 31 mm 278241CRDVIJ Steel/Rose Gold Chocolate

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, introduced as a feminine interpretation of the Datejust — itself the world's first self-winding waterproof wristwatch to display the date in a window on the dial. Over decades of refinement, the Lady-Datejust has evolved into a versatile collection spanning multiple sizes and material combinations, with the 31 mm case occupying the ideal middle ground between a traditional dress watch and a modern, wrist-commanding timepiece. Reference 278241CRDVIJ represents one of the collection's most coveted configurations, bringing together contrasting metals and a richly colored dial into a single, harmonious design statement.

At 31 mm in diameter, the Oyster case of this Lady-Datejust is crafted in a two-tone pairing of Oystersteel — Rolex's proprietary corrosion-resistant steel alloy — and 18k Everose Gold, the brand's exclusive rose gold formulation developed to maintain its warm blush hue over time without fading. The smooth domed bezel in 18k Everose Gold crowns the case with understated elegance, eschewing diamond or fluted detailing in favor of a clean, architectural line that allows the dial to take center stage. Water resistance to 100 meters (330 feet) is provided by the Oyster case construction, ensuring this watch is as robust as it is beautiful.

The chocolate Roman dial of reference 278241CRDVIJ is the defining visual element of this watch. Deep, warm, and richly complex, the chocolate tone shifts subtly under different lighting conditions, lending the dial an almost jewel-like depth. Roman numeral hour markers rendered in matching 18k Everose Gold echo the warmth of the bezel and case flanks, creating a perfectly unified aesthetic from twelve o'clock to six. The date aperture — the hallmark complication of every Datejust — appears with Rolex's characteristic precision and legibility.

The watch is powered by an automatic movement, delivering the self-winding convenience that has defined Rolex sports and dress watches alike for generations. The Jubilee bracelet, originally designed by Rolex to debut alongside the very first Datejust in 1945, completes the look with its characteristic five-piece link construction that drapes fluidly around the wrist. In two-tone Oystersteel and 18k Everose Gold, the Jubilee bracelet on this reference achieves an effect that is simultaneously sporty and formal, making the watch appropriate for a business meeting as easily as a black-tie occasion.

For collectors and enthusiasts searching for a Rolex Lady-Datejust 31 278241CRDVIJ for sale, this reference represents exceptional long-term value. The chocolate dial and Everose Gold combination is perennially sought after, and the 31 mm case size has broad cross-gender appeal in today's market. Bizak & Co. is a dedicated luxury watch dealer committed to sourcing exceptional Rolex timepieces and presenting them with full transparency. We invite you to contact us directly to learn more about this reference, discuss specifications, and arrange your purchase with confidence.