Rolex Lady-Datejust 31 31 mm 278241CRDVIO Steel/Rose Gold Chocolate

The Rolex Lady-Datejust 31 is one of the most enduring icons in watchmaking, tracing its lineage back to 1957 when Rolex introduced a scaled-down Datejust expressly proportioned for women. Over the decades the Lady-Datejust has evolved in materials, dial artistry, and bracelet options while retaining its defining character: a perfectly round Oyster case, the instantly recognizable date window at 3 o'clock, and the kind of build quality that makes it a lifelong companion. Reference 278241CRDVIO represents the current-generation 31mm Lady-Datejust and carries forward that storied heritage with a thoroughly modern sensibility.

The case of the 278241CRDVIO is crafted from Rolex's proprietary Oystersteel—a 904L stainless steel alloy prized for its exceptional corrosion resistance and brilliant polished finish—combined with 18k Everose Gold, Rolex's exclusive rose-gold alloy formulated to resist fading over time. At 31mm the case occupies a sweet spot: substantial enough to read clearly on the wrist yet refined enough to slip effortlessly beneath a cuff. The smooth domed bezel in 18k Everose Gold frames the dial without distraction, letting the richness of the chocolate surface take center stage.

The chocolate dial is the emotional heart of this reference. Set with Roman numeral hour markers, the warm brown surface plays beautifully against the rosy blush of the Everose Gold bezel and crown, creating a color story that feels luxurious without being ostentatious. Roman numerals lend an architectural, classical quality that distinguishes this dial configuration from index or diamond-set alternatives, making 278241CRDVIO a particularly compelling choice for buyers who favor understated sophistication over overt glamour.

Beneath the fluted—excuse the note—beneath the smooth domed bezel sits an automatic movement, meaning the watch winds itself continuously through the natural motion of the wearer's wrist. Rolex movements are manufactured entirely in-house and are chronometer-certified to strict precision standards by the COSC, ensuring the Lady-Datejust keeps exceptional time across daily wear. The Oyster case is water resistant to 100 meters (330 feet), a specification that speaks to the robust Oyster architecture shared with Rolex's sport watches and that makes this piece genuinely wearable in real-world conditions.

The three-link Oyster bracelet is one of Rolex's most versatile designs, pairing satin-finished center links with polished outer links for a play of light that complements both the steel and Everose Gold of the case. Its Crownadjust micro-adjustment system allows the wearer to fine-tune the fit with precision, while the concealed Crownclasp provides a clean, uninterrupted profile on the wrist. Together, case, dial, and bracelet create a watch that transitions effortlessly from boardroom to weekend, from cocktail hour to casual afternoon.

At Bizak & Co. we specialize in sourcing and presenting luxury timepieces with the transparency and expertise that discerning collectors expect. Acquiring the Rolex Lady-Datejust 31 reference 278241CRDVIO through Bizak & Co. means working with a team that can speak to every detail of the watch, answer your questions honestly, and ensure you receive exactly the reference you are looking for. Please note that Bizak & Co. is not an authorized Rolex dealer; all watches are sold on the secondary market. Browse our current inventory at bizakandco.com or reach out directly to discuss this reference and pricing.