Rolex Lady-Datejust 31 31 mm 278241RSO Steel/Rose Gold Rose

The Rolex Lady-Datejust is one of the most storied women's watch references in horological history, having debuted in 1957 as the first self-winding waterproof wristwatch created specifically for women. Across more than six decades the line has retained its signature Datejust DNA—the date window with a cyclops lens, the Oyster case, and the instantly recognizable dial proportions—while evolving in materials, finishing, and dial artistry. The 31 mm size occupies the sweet spot of the modern Lady-Datejust family, large enough to read with authority on the wrist yet refined enough to wear seamlessly from a boardroom to a black-tie dinner.

Reference 278241RSO brings together two of Rolex's most celebrated materials: Oystersteel, the brand's proprietary 904L stainless steel prized for its exceptional corrosion resistance and mirror-bright polish, and 18k Everose gold, Rolex's exclusive rose-gold alloy formulated to resist fading over decades of wear. The case measures a versatile 31 mm in diameter, and the Oyster architecture provides the hermetically sealed foundation that has defined Rolex sport and dress watches alike. Water resistance to 100 metres means this is a watch you can wear without hesitation throughout daily life.

The rose dial is the heart of this reference. Its warm blush hue complements the Everose gold bezel and the two-tone Oyster bracelet in a way that feels considered rather than coincidental. The smooth domed bezel—eschewing the fluted or diamond-set options available elsewhere in the Datejust range—gives 278241RSO a quietly modern sensibility, letting the dial color do the visual work. Index hour markers in Everose gold reinforce the monochromatic warmth and ensure immediate legibility.

Beneath the case an automatic movement drives the watch with the precision and reliability for which Rolex movements are universally respected. The Oyster bracelet features the same blend of polished center links and brushed outer links found across the professional Rolex catalog, secured by a deployant clasp with an easy-extension system for comfort. The bracelet's two-tone construction—Oystersteel links set against Everose gold accents—ties every element of the watch together into a cohesive whole.

For the collector or first-time Rolex buyer alike, the Lady-Datejust 31 in reference 278241RSO represents outstanding long-term value. The combination of a universally flattering 31 mm case, the enduring rose-and-gold color story, and Rolex's unmatched reputation for quality and after-sale support makes this one of the most sought-after references in the Lady-Datejust lineup. At Bizak & Co. we source our Rolex inventory with meticulous care and stand behind every piece we sell. Browse our full selection at bizakandco.com or reach out directly—our team is ready to assist with detailed photographs, condition reports, and secure worldwide shipping.