Rolex Lady-Datejust 31 31 mm 278241WRJ Steel/Rose Gold White

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, introduced in 1957 as the first watch designed specifically for women to feature the date complication — a milestone that cemented the Datejust family's place at the heart of Rolex's catalog. The 31mm case size occupies a distinguished middle ground, larger than the classic 28mm Lady-Datejust yet impeccably proportioned for the wrist, offering excellent dial legibility without sacrificing the dressy sensibility the line has always commanded.

Reference 278241WRJ is built from a combination of Oystersteel — Rolex's proprietary 904L stainless steel prized for its exceptional corrosion resistance and mirror-polished brilliance — and 18k Everose gold, the brand's exclusive rose gold alloy formulated to resist fading over time. The smooth, domed bezel in Everose gold frames the dial with understated warmth, eschewing diamond or fluted decoration in favor of clean, architectural lines that let the two-tone case-and-bracelet composition speak for itself.

The white dial is the visual centerpiece of this reference, offering a crisp, luminous canvas that reads with clarity in any lighting condition. White dials have long been a cornerstone of Datejust design, associated with timeless dressy appeal and effortless versatility — equally at home with a tailored suit, an evening gown, or weekend casual wear. The date aperture at three o'clock, framed by Rolex's characteristic Cyclops lens on the crystal, delivers instant legibility that is as functional as it is classic.

The Jubilee bracelet — one of Rolex's most celebrated bracelet designs, introduced alongside the original Datejust in 1945 — completes the watch with its five-link construction that drapes over the wrist with supple, jewel-like flexibility. In the two-tone steel-and-Everose-gold execution of ref. 278241WRJ, the Jubilee's alternating brushed and polished surfaces catch light beautifully, reinforcing the watch's dual character as both a precision instrument and a piece of fine jewelry. An automatic movement powers the watch, delivering reliable self-winding convenience, and the Oyster case is rated to 100 meters (330 feet) of water resistance, ensuring durability well suited to daily life.

For collectors and first-time buyers alike, the Lady-Datejust 31 in the 278241WRJ configuration represents one of the most versatile and enduringly desirable references in the Rolex women's lineup. The combination of two-tone Oystersteel and Everose gold, a clean white dial, and the smooth domed bezel gives this watch broad appeal without resorting to heavy complication or ornamentation — a hallmark of confident, classic style. At Bizak & Co., we source and present each watch with the care and transparency a discerning buyer deserves. Browse our current inventory or reach out directly to our team at bizakandco.com to learn more, request additional details, or purchase this Rolex Lady-Datejust 31 ref. 278241WRJ with confidence.